#744B95#744B95

#744B95 is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.1% C 0.121 H 308.1°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#744B95
RGB	rgb(116, 75, 149)
HSL	hsl(273, 33%, 44%)
HSV	hsv(273, 50%, 58%)
CMYK	cmyk(22.1%, 49.7%, 0%, 41.6%)
CIE-LAB	lab(39.44, 32.10, -34.18)
CIE-LCH	lch(39.44, 46.89, 313.20°)
OKLab	oklab(49.12% 0.075 -0.0955)
OKLCH	oklch(49.12% 0.121 308.1)
XYZ	xyz(15.1423, 10.9153, 29.7371)
Luminance	0.1091 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744B95 #6C954B

analogous

#4F4B95 #744B95 #954B91

triadic

#744B95 #95744B #4B9574

tetradic

#744B95 #954F4B #6C954B #4B9195

square

#744B95 #954F4B #6C954B #4B9195

split-complementary

#744B95 #91954B #4B954F

monochromatic

#352244 #54376C #744B95 #9369B4 #B092C8

Accessibility & contrast

On white

6.60

#744B95 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#744B95 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744B95

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744B95	#FFFFFF	#000000	##FFFFFF
##744B95	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385B98

Deuteranopia (green-blind)

#435D93

Tritanopia (blue-blind)

#6F5769

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #744b95;
/* rgb */ color: rgb(116, 75, 149);
/* oklch */ color: oklch(49.1% 0.121 308.1);

Tailwind

colors: {
  custom: {
    50: '#9e7eb4',
    500: '#744b95',
    950: '#000000',
  },
}

SCSS

$custom: #744b95;
$custom-light: #9e7eb4;
$custom-dark: #000000;

JSON

{
  "hex": "#744b95",
  "rgb": {
    "r": 116,
    "g": 75,
    "b": 149
  },
  "hsl": {
    "h": 273.243,
    "s": 33.036,
    "l": 43.922
  },
  "oklch": {
    "l": 0.49116,
    "c": 0.12144,
    "h": 308.1
  },
  "luminance": 0.10915
}

Semantic roles & 50–950 ramp

primary

#744B95

secondary

#9BB487

accent

#C95F8E

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0E0A11

muted

#7E7C80

Preview Lab

Preview with #744B95

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →