#744ADA#744ADA

#744ADA is a mid, highly saturated violet. Relative luminance 0.137; OKLCH L 53.7% C 0.208 H 291.2°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#744ADA
RGB	rgb(116, 74, 218)
HSL	hsl(258, 66%, 57%)
HSV	hsv(258, 66%, 85%)
CMYK	cmyk(46.8%, 66.1%, 0%, 14.5%)
CIE-LAB	lab(43.76, 50.82, -67.74)
CIE-LCH	lch(43.76, 84.68, 306.88°)
OKLab	oklab(53.72% 0.0751 -0.194)
OKLCH	oklch(53.72% 0.208 291.2)
XYZ	xyz(22.3026, 13.6717, 67.7799)
Luminance	0.1367 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744ADA #B0DA4A

analogous

#4A68DA #744ADA #BC4ADA

triadic

#744ADA #DA744A #4ADA74

tetradic

#744ADA #DA4A68 #B0DA4A #4ADABC

square

#744ADA #DA4A68 #B0DA4A #4ADABC

split-complementary

#744ADA #DABC4A #68DA4A

monochromatic

#3D1D8D #5427C0 #744ADA #9B7DE4 #C2B0EF

Accessibility & contrast

On white

5.62

#744ADA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#744ADA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744ADA

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744ADA	#FFFFFF	#000000	##FFFFFF
##744ADA	1.00	5.62	3.73	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006ADE

Deuteranopia (green-blind)

#0064D7

Tritanopia (blue-blind)

#546D8C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #744ada;
/* rgb */ color: rgb(116, 74, 218);
/* oklch */ color: oklch(53.7% 0.208 291.2);

Tailwind

colors: {
  custom: {
    50: '#a47fe6',
    500: '#744ada',
    950: '#000000',
  },
}

SCSS

$custom: #744ada;
$custom-light: #a47fe6;
$custom-dark: #000000;

JSON

{
  "hex": "#744ada",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 218
  },
  "hsl": {
    "h": 257.5,
    "s": 66.055,
    "l": 57.255
  },
  "oklch": {
    "l": 0.5372,
    "c": 0.20802,
    "h": 291.2
  },
  "luminance": 0.13673
}

Semantic roles & 50–950 ramp

primary

#744ADA

secondary

#CCDDA3

accent

#E93FB7

background

#FAF7FE

surface

#F4EEFC

border

#CEC9D5

text

#100A16

muted

#7F7C84

Preview Lab

Preview with #744ADA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →