#744AD4#744AD4

#744AD4 is a mid, highly saturated violet. Relative luminance 0.134; OKLCH L 53.3% C 0.201 H 292.2°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#744AD4
RGB	rgb(116, 74, 212)
HSL	hsl(258, 62%, 56%)
HSV	hsv(258, 65%, 83%)
CMYK	cmyk(45.3%, 65.1%, 0%, 16.9%)
CIE-LAB	lab(43.31, 49.17, -65.04)
CIE-LCH	lch(43.31, 81.53, 307.09°)
OKLab	oklab(53.25% 0.0759 -0.186)
OKLCH	oklch(53.25% 0.201 292.2)
XYZ	xyz(21.5316, 13.3633, 63.7195)
Luminance	0.1336 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744AD4 #AAD44A

analogous

#4A65D4 #744AD4 #B94AD4

triadic

#744AD4 #D4744A #4AD474

tetradic

#744AD4 #D44A65 #AAD44A #4AD4B9

square

#744AD4 #D44A65 #AAD44A #4AD4B9

split-complementary

#744AD4 #D4B94A #65D44A

monochromatic

#3E1F84 #552BB6 #744AD4 #9A7BE0 #C0ADEB

Accessibility & contrast

On white

5.72

#744AD4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#744AD4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744AD4

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744AD4	#FFFFFF	#000000	##FFFFFF
##744AD4	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0068D8

Deuteranopia (green-blind)

#0064D1

Tritanopia (blue-blind)

#576B89

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #744ad4;
/* rgb */ color: rgb(116, 74, 212);
/* oklch */ color: oklch(53.3% 0.201 292.2);

Tailwind

colors: {
  custom: {
    50: '#a37fe2',
    500: '#744ad4',
    950: '#000000',
  },
}

SCSS

$custom: #744ad4;
$custom-light: #a37fe2;
$custom-dark: #000000;

JSON

{
  "hex": "#744ad4",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 212
  },
  "hsl": {
    "h": 258.261,
    "s": 61.607,
    "l": 56.078
  },
  "oklch": {
    "l": 0.53252,
    "c": 0.20092,
    "h": 292.2
  },
  "luminance": 0.13364
}

Semantic roles & 50–950 ramp

primary

#744AD4

secondary

#C8D9A0

accent

#E543B4

background

#FAF7FE

surface

#F4EEFC

border

#CEC9D5

text

#100A15

muted

#7F7C84

Preview Lab

Preview with #744AD4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →