#744AC8#744AC8

#744AC8 is a mid, vivid violet. Relative luminance 0.128; OKLCH L 52.3% C 0.187 H 294.4°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).

Color values

HEX	#744AC8
RGB	rgb(116, 74, 200)
HSL	hsl(260, 53%, 54%)
HSV	hsv(260, 63%, 78%)
CMYK	cmyk(42%, 63%, 0%, 21.6%)
CIE-LAB	lab(42.43, 45.91, -59.54)
CIE-LCH	lch(42.43, 75.18, 307.63°)
OKLab	oklab(52.34% 0.077 -0.1699)
OKLCH	oklch(52.34% 0.187 294.4)
XYZ	xyz(20.0738, 12.7802, 56.0416)
Luminance	0.1278 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744AC8 #9EC84A

analogous

#4A5FC8 #744AC8 #B34AC8

triadic

#744AC8 #C8744A #4AC874

tetradic

#744AC8 #C84A5F #9EC84A #4AC8B3

square

#744AC8 #C84A5F #9EC84A #4AC8B3

split-complementary

#744AC8 #C8B34A #5FC84A

monochromatic

#3E2374 #5732A3 #744AC8 #9879D6 #BCA8E5

Accessibility & contrast

On white

5.91

#744AC8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#744AC8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744AC8

5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744AC8	#FFFFFF	#000000	##FFFFFF
##744AC8	1.00	5.91	3.56	5.91
#FFFFFF	5.91	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0065CC

Deuteranopia (green-blind)

#0062C5

Tritanopia (blue-blind)

#5E6782

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #744ac8;
/* rgb */ color: rgb(116, 74, 200);
/* oklch */ color: oklch(52.3% 0.187 294.4);

Tailwind

colors: {
  custom: {
    50: '#a27fd9',
    500: '#744ac8',
    950: '#000000',
  },
}

SCSS

$custom: #744ac8;
$custom-light: #a27fd9;
$custom-dark: #000000;

JSON

{
  "hex": "#744ac8",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 200
  },
  "hsl": {
    "h": 260,
    "s": 53.39,
    "l": 53.725
  },
  "oklch": {
    "l": 0.52343,
    "c": 0.18654,
    "h": 294.4
  },
  "luminance": 0.12781
}

Semantic roles & 50–950 ramp

primary

#744AC8

secondary

#C0D29C

accent

#DD4BAC

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100A15

muted

#7F7C83

Preview Lab

Preview with #744AC8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →