#744AC0#744AC0

#744AC0 is a mid, vivid violet. Relative luminance 0.124; OKLCH L 51.8% C 0.177 H 296.0°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#744AC0
RGB	rgb(116, 74, 192)
HSL	hsl(261, 48%, 52%)
HSV	hsv(261, 61%, 75%)
CMYK	cmyk(39.6%, 61.5%, 0%, 24.7%)
CIE-LAB	lab(41.87, 43.75, -55.80)
CIE-LCH	lch(41.87, 70.90, 308.10°)
OKLab	oklab(51.76% 0.0776 -0.1589)
OKLCH	oklch(51.76% 0.177 296)
XYZ	xyz(19.1632, 12.4160, 51.2458)
Luminance	0.1242 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744AC0 #96C04A

analogous

#4A5BC0 #744AC0 #AF4AC0

triadic

#744AC0 #C0744A #4AC074

tetradic

#744AC0 #C04A5B #96C04A #4AC0AF

square

#744AC0 #C04A5B #96C04A #4AC0AF

split-complementary

#744AC0 #C0AF4A #5BC04A

monochromatic

#3E256B #583598 #744AC0 #9777D0 #BAA5E0

Accessibility & contrast

On white

6.03

#744AC0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#744AC0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744AC0

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744AC0	#FFFFFF	#000000	##FFFFFF
##744AC0	1.00	6.03	3.48	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064C4

Deuteranopia (green-blind)

#0A61BD

Tritanopia (blue-blind)

#61647E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #744ac0;
/* rgb */ color: rgb(116, 74, 192);
/* oklch */ color: oklch(51.8% 0.177 296.0);

Tailwind

colors: {
  custom: {
    50: '#a17ed4',
    500: '#744ac0',
    950: '#000000',
  },
}

SCSS

$custom: #744ac0;
$custom-light: #a17ed4;
$custom-dark: #000000;

JSON

{
  "hex": "#744ac0",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 192
  },
  "hsl": {
    "h": 261.356,
    "s": 48.361,
    "l": 52.157
  },
  "oklch": {
    "l": 0.51758,
    "c": 0.17681,
    "h": 296
  },
  "luminance": 0.12416
}

Semantic roles & 50–950 ramp

primary

#744AC0

secondary

#BACD99

accent

#D850A8

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#0F0A14

muted

#7F7C83

Preview Lab

Preview with #744AC0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →