#744ABF#744ABF

#744ABF is a mid, vivid violet. Relative luminance 0.124; OKLCH L 51.7% C 0.176 H 296.2°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#744ABF
RGB	rgb(116, 74, 191)
HSL	hsl(262, 48%, 52%)
HSV	hsv(262, 61%, 75%)
CMYK	cmyk(39.3%, 61.3%, 0%, 25.1%)
CIE-LAB	lab(41.80, 43.48, -55.32)
CIE-LCH	lch(41.80, 70.37, 308.17°)
OKLab	oklab(51.69% 0.0777 -0.1575)
OKLCH	oklch(51.69% 0.176 296.2)
XYZ	xyz(19.0528, 12.3718, 50.6643)
Luminance	0.1237 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744ABF #95BF4A

analogous

#4A5BBF #744ABF #AE4ABF

triadic

#744ABF #BF744A #4ABF74

tetradic

#744ABF #BF4A5B #95BF4A #4ABFAE

square

#744ABF #BF4A5B #95BF4A #4ABFAE

split-complementary

#744ABF #BFAE4A #5BBF4A

monochromatic

#3E2569 #583597 #744ABF #9777CF #B9A4DF

Accessibility & contrast

On white

6.04

#744ABF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#744ABF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744ABF

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744ABF	#FFFFFF	#000000	##FFFFFF
##744ABF	1.00	6.04	3.47	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063C3

Deuteranopia (green-blind)

#0E61BC

Tritanopia (blue-blind)

#62647D

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #744abf;
/* rgb */ color: rgb(116, 74, 191);
/* oklch */ color: oklch(51.7% 0.176 296.2);

Tailwind

colors: {
  custom: {
    50: '#a17ed3',
    500: '#744abf',
    950: '#000000',
  },
}

SCSS

$custom: #744abf;
$custom-light: #a17ed3;
$custom-dark: #000000;

JSON

{
  "hex": "#744abf",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 191
  },
  "hsl": {
    "h": 261.538,
    "s": 47.755,
    "l": 51.961
  },
  "oklch": {
    "l": 0.51686,
    "c": 0.17558,
    "h": 296.2
  },
  "luminance": 0.12372
}

Semantic roles & 50–950 ramp

primary

#744ABF

secondary

#BACC99

accent

#D750A7

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#0F0A14

muted

#7F7C83

Preview Lab

Preview with #744ABF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →