#744ABD#744ABD

#744ABD is a mid, vivid violet. Relative luminance 0.123; OKLCH L 51.5% C 0.173 H 296.7°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX#744ABD
RGBrgb(116, 74, 189)
HSLhsl(262, 47%, 52%)
HSVhsv(262, 61%, 74%)
CMYKcmyk(38.6%, 60.8%, 0%, 25.9%)
CIE-LABlab(41.66, 42.95, -54.38)
CIE-LCHlch(41.66, 69.29, 308.30°)
OKLaboklab(51.54% 0.0778 -0.1547)
OKLCHoklch(51.54% 0.173 296.7)
XYZxyz(18.8342, 12.2844, 49.5131)
Luminance0.1229 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#744ABD #93BD4A
analogous
#4A5ABD #744ABD #AE4ABD
triadic
#744ABD #BD744A #4ABD74
tetradic
#744ABD #BD4A5A #93BD4A #4ABDAE
square
#744ABD #BD4A5A #93BD4A #4ABDAE
split-complementary
#744ABD #BDAE4A #5ABD4A
monochromatic
#3D2667 #583694 #744ABD #9677CD #B9A4DE

Accessibility & contrast

On white

6.07
#744ABD on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.46
#744ABD on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744ABD
6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##744ABD#FFFFFF#000000##FFFFFF
##744ABD1.006.073.466.07
#FFFFFF6.071.0021.001.00
#0000003.4621.001.0021.00
##FFFFFF6.071.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0063C1
Deuteranopia (green-blind)
#1461BA
Tritanopia (blue-blind)
#62637C
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #744abd;
/* rgb */ color: rgb(116, 74, 189);
/* oklch */ color: oklch(51.5% 0.173 296.7);
Tailwind
colors: {
  custom: {
    50: '#a17ed2',
    500: '#744abd',
    950: '#000000',
  },
}
SCSS
$custom: #744abd;
$custom-light: #a17ed2;
$custom-dark: #000000;
JSON
{
  "hex": "#744abd",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 189
  },
  "hsl": {
    "h": 261.913,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.51544,
    "c": 0.17314,
    "h": 296.7
  },
  "luminance": 0.12285
}

Semantic roles & 50–950 ramp

primary
#744ABD
secondary
#B8CB98
accent
#D652A6
background
#FAF7FD
surface
#F4EEFA
border
#CEC9D3
text
#0F0A14
muted
#7F7C83

Preview Lab

Preview with #744ABD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#744ABD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva