#744ABB#744ABB

#744ABB is a mid, vivid violet. Relative luminance 0.122; OKLCH L 51.4% C 0.171 H 297.1°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX#744ABB
RGBrgb(116, 74, 187)
HSLhsl(262, 45%, 51%)
HSVhsv(262, 60%, 73%)
CMYKcmyk(38%, 60.4%, 0%, 26.7%)
CIE-LABlab(41.53, 42.41, -53.42)
CIE-LCHlch(41.53, 68.21, 308.45°)
OKLaboklab(51.4% 0.0778 -0.1519)
OKLCHoklch(51.4% 0.171 297.1)
XYZxyz(18.6186, 12.1981, 48.3776)
Luminance0.1220 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#744ABB #91BB4A
analogous
#4A58BB #744ABB #AC4ABB
triadic
#744ABB #BB744A #4ABB74
tetradic
#744ABB #BB4A58 #91BB4A #4ABBAC
square
#744ABB #BB4A58 #91BB4A #4ABBAC
split-complementary
#744ABB #BBAC4A #58BB4A
monochromatic
#3D2665 #583791 #744ABB #9676CC #B8A3DC

Accessibility & contrast

On white

6.11
#744ABB on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.44
#744ABB on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744ABB
6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##744ABB#FFFFFF#000000##FFFFFF
##744ABB1.006.113.446.11
#FFFFFF6.111.0021.001.00
#0000003.4421.001.0021.00
##FFFFFF6.111.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0062BF
Deuteranopia (green-blind)
#1961B9
Tritanopia (blue-blind)
#63627B
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #744abb;
/* rgb */ color: rgb(116, 74, 187);
/* oklch */ color: oklch(51.4% 0.171 297.1);
Tailwind
colors: {
  custom: {
    50: '#a17ed0',
    500: '#744abb',
    950: '#000000',
  },
}
SCSS
$custom: #744abb;
$custom-light: #a17ed0;
$custom-dark: #000000;
JSON
{
  "hex": "#744abb",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 187
  },
  "hsl": {
    "h": 262.301,
    "s": 45.382,
    "l": 51.176
  },
  "oklch": {
    "l": 0.51402,
    "c": 0.17068,
    "h": 297.1
  },
  "luminance": 0.12198
}

Semantic roles & 50–950 ramp

primary
#744ABB
secondary
#B7C997
accent
#D553A5
background
#FAF7FC
surface
#F4EEF9
border
#CEC9D2
text
#0F0A14
muted
#7F7C82

Preview Lab

Preview with #744ABB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#744ABB Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva