#744AAF#744AAF

#744AAF is a mid, vivid violet. Relative luminance 0.117; OKLCH L 50.6% C 0.156 H 300.1°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#744AAF
RGB	rgb(116, 74, 175)
HSL	hsl(265, 41%, 49%)
HSV	hsv(265, 58%, 69%)
CMYK	cmyk(33.7%, 57.7%, 0%, 31.4%)
CIE-LAB	lab(40.74, 39.25, -47.63)
CIE-LCH	lch(40.74, 61.72, 309.49°)
OKLab	oklab(50.58% 0.078 -0.1349)
OKLCH	oklch(50.58% 0.156 300.1)
XYZ	xyz(17.3872, 11.7056, 41.8925)
Luminance	0.1171 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744AAF #85AF4A

analogous

#4A53AF #744AAF #A74AAF

triadic

#744AAF #AF744A #4AAF74

tetradic

#744AAF #AF4A53 #85AF4A #4AAFA7

square

#744AAF #AF4A53 #85AF4A #4AAFA7

split-complementary

#744AAF #AFA74A #53AF4A

monochromatic

#3B2659 #573884 #744AAF #9473C4 #B59ED6

Accessibility & contrast

On white

6.29

#744AAF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#744AAF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744AAF

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744AAF	#FFFFFF	#000000	##FFFFFF
##744AAF	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B60B2

Deuteranopia (green-blind)

#2C5FAD

Tritanopia (blue-blind)

#685F75

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #744aaf;
/* rgb */ color: rgb(116, 74, 175);
/* oklch */ color: oklch(50.6% 0.156 300.1);

Tailwind

colors: {
  custom: {
    50: '#a07ec7',
    500: '#744aaf',
    950: '#000000',
  },
}

SCSS

$custom: #744aaf;
$custom-light: #a07ec7;
$custom-dark: #000000;

JSON

{
  "hex": "#744aaf",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 175
  },
  "hsl": {
    "h": 264.95,
    "s": 40.562,
    "l": 48.824
  },
  "oklch": {
    "l": 0.50576,
    "c": 0.15582,
    "h": 300.1
  },
  "luminance": 0.11706
}

Semantic roles & 50–950 ramp

primary

#744AAF

secondary

#AEC292

accent

#D0579E

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #744AAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →