#744AAA#744AAA

#744AAA is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.2% C 0.150 H 301.4°. Best body text is #FFFFFF at 6.36:1 contrast (WCAG AA passes).

Color values

HEX	#744AAA
RGB	rgb(116, 74, 170)
HSL	hsl(266, 39%, 48%)
HSV	hsv(266, 56%, 67%)
CMYK	cmyk(31.8%, 56.5%, 0%, 33.3%)
CIE-LAB	lab(40.43, 37.95, -45.17)
CIE-LCH	lch(40.43, 59.00, 310.04°)
OKLab	oklab(50.25% 0.078 -0.1277)
OKLCH	oklch(50.25% 0.15 301.4)
XYZ	xyz(16.9052, 11.5128, 39.3540)
Luminance	0.1151 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744AAA #80AA4A

analogous

#4A50AA #744AAA #A44AAA

triadic

#744AAA #AA744A #4AAA74

tetradic

#744AAA #AA4A50 #80AA4A #4AAAA4

square

#744AAA #AA4A50 #80AA4A #4AAAA4

split-complementary

#744AAA #AAA44A #50AA4A

monochromatic

#3A2555 #57377F #744AAA #9470C1 #B49BD3

Accessibility & contrast

On white

6.36

#744AAA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#744AAA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744AAA

6.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744AAA	#FFFFFF	#000000	##FFFFFF
##744AAA	1.00	6.36	3.30	6.36
#FFFFFF	6.36	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225FAD

Deuteranopia (green-blind)

#325FA8

Tritanopia (blue-blind)

#695D73

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #744aaa;
/* rgb */ color: rgb(116, 74, 170);
/* oklch */ color: oklch(50.2% 0.150 301.4);

Tailwind

colors: {
  custom: {
    50: '#9f7ec4',
    500: '#744aaa',
    950: '#000000',
  },
}

SCSS

$custom: #744aaa;
$custom-light: #9f7ec4;
$custom-dark: #000000;

JSON

{
  "hex": "#744aaa",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 170
  },
  "hsl": {
    "h": 266.25,
    "s": 39.344,
    "l": 47.843
  },
  "oklch": {
    "l": 0.50246,
    "c": 0.14958,
    "h": 301.4
  },
  "luminance": 0.11513
}

Semantic roles & 50–950 ramp

primary

#744AAA

secondary

#ABC090

accent

#CF599B

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #744AAA

Body copy rendered with the generated semantic roles for this colour.

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