#744A9B#744A9B

#744A9B is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.3% C 0.131 H 306.1°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX#744A9B
RGBrgb(116, 74, 155)
HSLhsl(271, 35%, 45%)
HSVhsv(271, 52%, 61%)
CMYKcmyk(25.2%, 52.3%, 0%, 39.2%)
CIE-LABlab(39.54, 34.16, -37.63)
CIE-LCHlch(39.54, 50.82, 312.23°)
OKLaboklab(49.3% 0.0771 -0.1056)
OKLCHoklch(49.3% 0.131 306.1)
XYZxyz(15.5664, 10.9772, 32.3028)
Luminance0.1098 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#744A9B #719B4A
analogous
#4C4A9B #744A9B #9B4A9A
triadic
#744A9B #9B744A #4A9B74
tetradic
#744A9B #9B4C4A #719B4A #4A9A9B
square
#744A9B #9B4C4A #719B4A #4A9A9B
split-complementary
#744A9B #9A9B4A #4A9B4C
monochromatic
#362248 #553672 #744A9B #936AB8 #B194CC

Accessibility & contrast

On white

6.57
#744A9B on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.20
#744A9B on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744A9B
6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##744A9B#FFFFFF#000000##FFFFFF
##744A9B1.006.573.206.57
#FFFFFF6.571.0021.001.00
#0000003.2021.001.0021.00
##FFFFFF6.571.0021.001.00

Color blindness preview

Protanopia (red-blind)
#325C9E
Deuteranopia (green-blind)
#3E5D99
Tritanopia (blue-blind)
#6E586B
Achromatopsia (no color)
#5D5D5D

Design tokens & code

CSS
--color: #744a9b;
/* rgb */ color: rgb(116, 74, 155);
/* oklch */ color: oklch(49.3% 0.131 306.1);
Tailwind
colors: {
  custom: {
    50: '#9e7eb9',
    500: '#744a9b',
    950: '#000000',
  },
}
SCSS
$custom: #744a9b;
$custom-light: #9e7eb9;
$custom-dark: #000000;
JSON
{
  "hex": "#744a9b",
  "rgb": {
    "r": 116,
    "g": 74,
    "b": 155
  },
  "hsl": {
    "h": 271.111,
    "s": 35.371,
    "l": 44.902
  },
  "oklch": {
    "l": 0.49302,
    "c": 0.13073,
    "h": 306.1
  },
  "luminance": 0.10977
}

Semantic roles & 50–950 ramp

primary
#744A9B
secondary
#A0B889
accent
#CB5C92
background
#F9F7FB
surface
#F2EEF6
border
#CCC9D0
text
#0F0A11
muted
#7E7C80

Preview Lab

Preview with #744A9B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#744A9B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva