#744995#744995

#744995 is a mid, vivid violet. Relative luminance 0.106; OKLCH L 48.8% C 0.125 H 308.6°. Best body text is #FFFFFF at 6.71:1 contrast (WCAG AA passes).

Color values

HEX#744995
RGBrgb(116, 73, 149)
HSLhsl(274, 34%, 44%)
HSVhsv(274, 51%, 58%)
CMYKcmyk(22.1%, 51%, 0%, 41.6%)
CIE-LABlab(38.98, 33.26, -34.90)
CIE-LCHlch(38.98, 48.21, 313.63°)
OKLaboklab(48.78% 0.0779 -0.0976)
OKLCHoklch(48.78% 0.125 308.6)
XYZxyz(15.0088, 10.6482, 29.6926)
Luminance0.1065 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#744995 #6A9549
analogous
#4E4995 #744995 #954990
triadic
#744995 #957449 #499574
tetradic
#744995 #954E49 #6A9549 #499095
square
#744995 #954E49 #6A9549 #499095
split-complementary
#744995 #909549 #49954E
monochromatic
#342143 #54356C #744995 #9367B4 #B090C9

Accessibility & contrast

On white

6.71
#744995 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.13
#744995 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744995
6.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##744995#FFFFFF#000000##FFFFFF
##7449951.006.713.136.71
#FFFFFF6.711.0021.001.00
#0000003.1321.001.0021.00
##FFFFFF6.711.0021.001.00

Color blindness preview

Protanopia (red-blind)
#355A98
Deuteranopia (green-blind)
#415C93
Tritanopia (blue-blind)
#6F5668
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #744995;
/* rgb */ color: rgb(116, 73, 149);
/* oklch */ color: oklch(48.8% 0.125 308.6);
Tailwind
colors: {
  custom: {
    50: '#9e7db4',
    500: '#744995',
    950: '#000000',
  },
}
SCSS
$custom: #744995;
$custom-light: #9e7db4;
$custom-dark: #000000;
JSON
{
  "hex": "#744995",
  "rgb": {
    "r": 116,
    "g": 73,
    "b": 149
  },
  "hsl": {
    "h": 273.947,
    "s": 34.234,
    "l": 43.529
  },
  "oklch": {
    "l": 0.48777,
    "c": 0.12489,
    "h": 308.6
  },
  "luminance": 0.10648
}

Semantic roles & 50–950 ramp

primary
#744995
secondary
#9AB485
accent
#CA5D8D
background
#F9F7FB
surface
#F2EEF6
border
#CCC9D0
text
#0F0A11
muted
#7E7C80

Preview Lab

Preview with #744995

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#744995 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva