#744995#744995

#744995 is a mid, vivid violet. Relative luminance 0.106; OKLCH L 48.8% C 0.125 H 308.6°. Best body text is #FFFFFF at 6.71:1 contrast (WCAG AA passes).

Color values

HEX	#744995
RGB	rgb(116, 73, 149)
HSL	hsl(274, 34%, 44%)
HSV	hsv(274, 51%, 58%)
CMYK	cmyk(22.1%, 51%, 0%, 41.6%)
CIE-LAB	lab(38.98, 33.26, -34.90)
CIE-LCH	lch(38.98, 48.21, 313.63°)
OKLab	oklab(48.78% 0.0779 -0.0976)
OKLCH	oklch(48.78% 0.125 308.6)
XYZ	xyz(15.0088, 10.6482, 29.6926)
Luminance	0.1065 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744995 #6A9549

analogous

#4E4995 #744995 #954990

triadic

#744995 #957449 #499574

tetradic

#744995 #954E49 #6A9549 #499095

square

#744995 #954E49 #6A9549 #499095

split-complementary

#744995 #909549 #49954E

monochromatic

#342143 #54356C #744995 #9367B4 #B090C9

Accessibility & contrast

On white

6.71

#744995 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#744995 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744995

6.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744995	#FFFFFF	#000000	##FFFFFF
##744995	1.00	6.71	3.13	6.71
#FFFFFF	6.71	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#355A98

Deuteranopia (green-blind)

#415C93

Tritanopia (blue-blind)

#6F5668

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #744995;
/* rgb */ color: rgb(116, 73, 149);
/* oklch */ color: oklch(48.8% 0.125 308.6);

Tailwind

colors: {
  custom: {
    50: '#9e7db4',
    500: '#744995',
    950: '#000000',
  },
}

SCSS

$custom: #744995;
$custom-light: #9e7db4;
$custom-dark: #000000;

JSON

{
  "hex": "#744995",
  "rgb": {
    "r": 116,
    "g": 73,
    "b": 149
  },
  "hsl": {
    "h": 273.947,
    "s": 34.234,
    "l": 43.529
  },
  "oklch": {
    "l": 0.48777,
    "c": 0.12489,
    "h": 308.6
  },
  "luminance": 0.10648
}

Semantic roles & 50–950 ramp

primary

#744995

secondary

#9AB485

accent

#CA5D8D

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0F0A11

muted

#7E7C80

Preview Lab

Preview with #744995

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →