#744898#744898

#744898 is a mid, vivid violet. Relative luminance 0.106; OKLCH L 48.8% C 0.130 H 307.7°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).

Color values

HEX	#744898
RGB	rgb(116, 72, 152)
HSL	hsl(273, 36%, 44%)
HSV	hsv(273, 53%, 60%)
CMYK	cmyk(23.7%, 52.6%, 0%, 40.4%)
CIE-LAB	lab(38.92, 34.57, -36.80)
CIE-LCH	lch(38.92, 50.49, 313.21°)
OKLab	oklab(48.79% 0.0796 -0.1032)
OKLCH	oklch(48.79% 0.13 307.7)
XYZ	xyz(15.1862, 10.6149, 30.9485)
Luminance	0.1061 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744898 #6C9848

analogous

#4C4898 #744898 #984894

triadic

#744898 #987448 #489874

tetradic

#744898 #984C48 #6C9848 #489498

square

#744898 #984C48 #6C9848 #489498

split-complementary

#744898 #949848 #48984C

monochromatic

#352145 #54346E #744898 #9366B7 #B090CA

Accessibility & contrast

On white

6.72

#744898 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#744898 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744898

6.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744898	#FFFFFF	#000000	##FFFFFF
##744898	1.00	6.72	3.12	6.72
#FFFFFF	6.72	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315A9B

Deuteranopia (green-blind)

#3E5C96

Tritanopia (blue-blind)

#6F5669

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #744898;
/* rgb */ color: rgb(116, 72, 152);
/* oklch */ color: oklch(48.8% 0.130 307.7);

Tailwind

colors: {
  custom: {
    50: '#9e7cb7',
    500: '#744898',
    950: '#000000',
  },
}

SCSS

$custom: #744898;
$custom-light: #9e7cb7;
$custom-dark: #000000;

JSON

{
  "hex": "#744898",
  "rgb": {
    "r": 116,
    "g": 72,
    "b": 152
  },
  "hsl": {
    "h": 273,
    "s": 35.714,
    "l": 43.922
  },
  "oklch": {
    "l": 0.48789,
    "c": 0.13033,
    "h": 307.7
  },
  "luminance": 0.10615
}

Semantic roles & 50–950 ramp

primary

#744898

secondary

#9BB686

accent

#CC5C8E

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0F0911

muted

#7E7B80

Preview Lab

Preview with #744898

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →