#744872#744872

#744872 is a mid, moderate purple. Relative luminance 0.096; OKLCH L 46.8% C 0.085 H 328.4°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).

Color values

HEX	#744872
RGB	rgb(116, 72, 114)
HSL	hsl(303, 23%, 37%)
HSV	hsv(303, 38%, 45%)
CMYK	cmyk(0%, 37.9%, 1.7%, 54.5%)
CIE-LAB	lab(37.05, 26.00, -16.45)
CIE-LCH	lch(37.05, 30.77, 327.69°)
OKLab	oklab(46.77% 0.0726 -0.0446)
OKLCH	oklch(46.77% 0.085 328.4)
XYZ	xyz(12.5569, 9.5632, 17.1008)
Luminance	0.0956 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744872 #48744A

analogous

#604874 #744872 #74485C

triadic

#744872 #727448 #487274

tetradic

#744872 #746048 #48744A #485C74

square

#744872 #746048 #48744A #485C74

split-complementary

#744872 #5C7448 #487460

monochromatic

#281928 #4E314D #744872 #9A5F97 #B384B0

Accessibility & contrast

On white

7.21

#744872 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#744872 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #744872

7.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744872	#FFFFFF	#000000	##FFFFFF
##744872	1.00	7.21	2.91	7.21
#FFFFFF	7.21	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455474

Deuteranopia (green-blind)

#515971

Tritanopia (blue-blind)

#774C58

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #744872;
/* rgb */ color: rgb(116, 72, 114);
/* oklch */ color: oklch(46.8% 0.085 328.4);

Tailwind

colors: {
  custom: {
    50: '#9d7c9a',
    500: '#744872',
    950: '#000000',
  },
}

SCSS

$custom: #744872;
$custom-light: #9d7c9a;
$custom-dark: #000000;

JSON

{
  "hex": "#744872",
  "rgb": {
    "r": 116,
    "g": 72,
    "b": 114
  },
  "hsl": {
    "h": 302.727,
    "s": 23.404,
    "l": 36.863
  },
  "oklch": {
    "l": 0.46772,
    "c": 0.08523,
    "h": 328.4
  },
  "luminance": 0.09563
}

Semantic roles & 50–950 ramp

primary

#744872

secondary

#799F7B

accent

#C06C68

background

#F9F7F9

surface

#F2EEF2

border

#CCC9CC

text

#0E090E

muted

#7E7B7E

Preview Lab

Preview with #744872

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →