#744779#744779

#744779 is a mid, moderate purple. Relative luminance 0.096; OKLCH L 46.9% C 0.095 H 323.3°. Best body text is #FFFFFF at 7.19:1 contrast (WCAG AA passes).

Color values

HEX	#744779
RGB	rgb(116, 71, 121)
HSL	hsl(294, 26%, 38%)
HSV	hsv(294, 41%, 47%)
CMYK	cmyk(4.1%, 41.3%, 0%, 52.5%)
CIE-LAB	lab(37.12, 28.05, -20.69)
CIE-LCH	lch(37.12, 34.85, 323.59°)
OKLab	oklab(46.92% 0.0761 -0.0566)
OKLCH	oklch(46.92% 0.095 323.3)
XYZ	xyz(12.9065, 9.6005, 19.2587)
Luminance	0.0960 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744779 #4C7947

analogous

#5B4779 #744779 #794765

triadic

#744779 #797447 #477974

tetradic

#744779 #795B47 #4C7947 #476579

square

#744779 #795B47 #4C7947 #476579

split-complementary

#744779 #657947 #47795B

monochromatic

#2A1A2C #4F3052 #744779 #995EA0 #B284B7

Accessibility & contrast

On white

7.19

#744779 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#744779 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #744779

7.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744779	#FFFFFF	#000000	##FFFFFF
##744779	1.00	7.19	2.92	7.19
#FFFFFF	7.19	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#42547B

Deuteranopia (green-blind)

#4D5977

Tritanopia (blue-blind)

#764C5A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #744779;
/* rgb */ color: rgb(116, 71, 121);
/* oklch */ color: oklch(46.9% 0.095 323.3);

Tailwind

colors: {
  custom: {
    50: '#9d7ba0',
    500: '#744779',
    950: '#000000',
  },
}

SCSS

$custom: #744779;
$custom-light: #9d7ba0;
$custom-dark: #000000;

JSON

{
  "hex": "#744779",
  "rgb": {
    "r": 116,
    "g": 71,
    "b": 121
  },
  "hsl": {
    "h": 294,
    "s": 26.042,
    "l": 37.647
  },
  "oklch": {
    "l": 0.46924,
    "c": 0.09483,
    "h": 323.3
  },
  "luminance": 0.096
}

Semantic roles & 50–950 ramp

primary

#744779

secondary

#7DA379

accent

#C2656F

background

#F9F7F9

surface

#F2EEF2

border

#CCC9CC

text

#0E090E

muted

#7E7B7E

Preview Lab

Preview with #744779

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →