#744728#744728
#744728 is a dark, moderate orange. Relative luminance 0.084; OKLCH L 44.3% C 0.076 H 54.0°. Best body text is #FFFFFF at 7.85:1 contrast (WCAG AA passes).
Color values
| HEX | #744728 |
|---|---|
| RGB | rgb(116, 71, 40) |
| HSL | hsl(24, 49%, 31%) |
| HSV | hsv(24, 66%, 45%) |
| CMYK | cmyk(0%, 38.8%, 65.5%, 54.5%) |
| CIE-LAB | lab(34.75, 16.03, 26.39) |
| CIE-LCH | lch(34.75, 30.88, 58.74°) |
| OKLab | oklab(44.35% 0.0449 0.0617) |
| OKLCH | oklch(44.35% 0.076 54) |
| XYZ | xyz(9.8394, 8.3736, 3.1051) |
| Luminance | 0.0837 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Milk Chocolate
#7F4E1E
ΔE00 5.26
Saddlebrown
#8B4513
ΔE00 6.85
Chocolate
#7B3F00
ΔE00 6.94
Brown (survey)
#653700
ΔE00 7.61
Cocoa
#875F42
ΔE00 8.25
Medium Brown
#7F5112
ΔE00 8.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#744728 #285574
analogous
#74282F #744728 #746D28
triadic
#744728 #287447 #472874
tetradic
#744728 #2F7428 #285574 #6D2874
square
#744728 #2F7428 #285574 #6D2874
split-complementary
#744728 #28746D #282F74
monochromatic
#190F09 #462B18 #744728 #A26338 #C48153
Accessibility & contrast
On white
7.85
#744728 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.67
#744728 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #744728
7.85:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##744728 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##744728 | 1.00 | 7.85 | 2.67 | 7.85 |
| #FFFFFF | 7.85 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.67 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.85 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544C25
Deuteranopia (green-blind)
#5F5628
Tritanopia (blue-blind)
#7F3E40
Achromatopsia (no color)
#525252
Design tokens & code
CSS
--color: #744728; /* rgb */ color: rgb(116, 71, 40); /* oklch */ color: oklch(44.3% 0.076 54.0);
Tailwind
colors: {
custom: {
50: '#a07a63',
500: '#744728',
950: '#000000',
},
}SCSS
$custom: #744728; $custom-light: #a07a63; $custom-dark: #000000;
JSON
{
"hex": "#744728",
"rgb": {
"r": 116,
"g": 71,
"b": 40
},
"hsl": {
"h": 24.474,
"s": 48.718,
"l": 30.588
},
"oklch": {
"l": 0.44345,
"c": 0.07634,
"h": 54
},
"luminance": 0.08373
}Semantic roles & 50–950 ramp
primary
#744728
secondary
#5284A6
accent
#A0D850
background
#FAF7F5
surface
#F4EDEA
border
#CEC8C6
text
#0F0905
muted
#7F7B79