#744697#744697

#744697 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 48.4% C 0.132 H 308.5°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#744697
RGB	rgb(116, 70, 151)
HSL	hsl(274, 37%, 43%)
HSV	hsv(274, 54%, 59%)
CMYK	cmyk(23.2%, 53.6%, 0%, 40.8%)
CIE-LAB	lab(38.42, 35.48, -36.99)
CIE-LCH	lch(38.42, 51.25, 313.80°)
OKLab	oklab(48.4% 0.0824 -0.1037)
OKLCH	oklch(48.4% 0.132 308.5)
XYZ	xyz(14.9774, 10.3279, 30.4766)
Luminance	0.1033 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744697 #699746

analogous

#4B4697 #744697 #974691

triadic

#744697 #977446 #469774

tetradic

#744697 #974B46 #699746 #469197

square

#744697 #974B46 #699746 #469197

split-complementary

#744697 #919746 #46974B

monochromatic

#341F43 #54336D #744697 #9363B7 #B08DCA

Accessibility & contrast

On white

6.85

#744697 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#744697 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744697

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744697	#FFFFFF	#000000	##FFFFFF
##744697	1.00	6.85	3.07	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E599A

Deuteranopia (green-blind)

#3D5B95

Tritanopia (blue-blind)

#6F5468

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #744697;
/* rgb */ color: rgb(116, 70, 151);
/* oklch */ color: oklch(48.4% 0.132 308.5);

Tailwind

colors: {
  custom: {
    50: '#9e7bb6',
    500: '#744697',
    950: '#000000',
  },
}

SCSS

$custom: #744697;
$custom-light: #9e7bb6;
$custom-dark: #000000;

JSON

{
  "hex": "#744697",
  "rgb": {
    "r": 116,
    "g": 70,
    "b": 151
  },
  "hsl": {
    "h": 274.074,
    "s": 36.652,
    "l": 43.333
  },
  "oklch": {
    "l": 0.48401,
    "c": 0.13247,
    "h": 308.5
  },
  "luminance": 0.10328
}

Semantic roles & 50–950 ramp

primary

#744697

secondary

#99B683

accent

#CD5B8C

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0F0911

muted

#7E7B80

Preview Lab

Preview with #744697

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →