#744690#744690

#744690 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.0% C 0.124 H 311.3°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).

Color values

HEX	#744690
RGB	rgb(116, 70, 144)
HSL	hsl(277, 35%, 42%)
HSV	hsv(277, 51%, 56%)
CMYK	cmyk(19.4%, 51.4%, 0%, 43.5%)
CIE-LAB	lab(38.03, 33.80, -33.37)
CIE-LCH	lch(38.03, 47.50, 315.37°)
OKLab	oklab(47.99% 0.0817 -0.0932)
OKLCH	oklch(47.99% 0.124 311.3)
XYZ	xyz(14.4258, 10.1072, 27.5711)
Luminance	0.1011 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744690 #629046

analogous

#4F4690 #744690 #904687

triadic

#744690 #907446 #469074

tetradic

#744690 #904F46 #629046 #468790

square

#744690 #904F46 #629046 #468790

split-complementary

#744690 #879046 #46904F

monochromatic

#321E3E #533267 #744690 #9361B2 #B08AC6

Accessibility & contrast

On white

6.95

#744690 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#744690 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744690

6.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744690	#FFFFFF	#000000	##FFFFFF
##744690	1.00	6.95	3.02	6.95
#FFFFFF	6.95	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345793

Deuteranopia (green-blind)

#415A8E

Tritanopia (blue-blind)

#715264

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #744690;
/* rgb */ color: rgb(116, 70, 144);
/* oklch */ color: oklch(48.0% 0.124 311.3);

Tailwind

colors: {
  custom: {
    50: '#9e7bb1',
    500: '#744690',
    950: '#000000',
  },
}

SCSS

$custom: #744690;
$custom-light: #9e7bb1;
$custom-dark: #000000;

JSON

{
  "hex": "#744690",
  "rgb": {
    "r": 116,
    "g": 70,
    "b": 144
  },
  "hsl": {
    "h": 277.297,
    "s": 34.579,
    "l": 41.961
  },
  "oklch": {
    "l": 0.47985,
    "c": 0.12391,
    "h": 311.3
  },
  "luminance": 0.10107
}

Semantic roles & 50–950 ramp

primary

#744690

secondary

#93B280

accent

#CB5D87

background

#F9F7FA

surface

#F2EEF5

border

#CCC9CF

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #744690

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →