#744599#744599

#744599 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 48.4% C 0.137 H 307.9°. Best body text is #FFFFFF at 6.88:1 contrast (WCAG AA passes).

Color values

HEX	#744599
RGB	rgb(116, 69, 153)
HSL	hsl(274, 38%, 44%)
HSV	hsv(274, 55%, 60%)
CMYK	cmyk(24.2%, 54.9%, 0%, 40%)
CIE-LAB	lab(38.32, 36.53, -38.36)
CIE-LCH	lch(38.32, 52.97, 313.60°)
OKLab	oklab(48.36% 0.084 -0.1077)
OKLCH	oklch(48.36% 0.137 307.9)
XYZ	xyz(15.0792, 10.2693, 31.3186)
Luminance	0.1027 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744599 #6A9945

analogous

#4A4599 #744599 #994594

triadic

#744599 #997445 #459974

tetradic

#744599 #994A45 #6A9945 #459499

square

#744599 #994A45 #6A9945 #459499

split-complementary

#744599 #949945 #45994A

monochromatic

#341F45 #54326F #744599 #9363B9 #B08DCC

Accessibility & contrast

On white

6.88

#744599 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#744599 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744599

6.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744599	#FFFFFF	#000000	##FFFFFF
##744599	1.00	6.88	3.05	6.88
#FFFFFF	6.88	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B589C

Deuteranopia (green-blind)

#3A5B97

Tritanopia (blue-blind)

#6F5468

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #744599;
/* rgb */ color: rgb(116, 69, 153);
/* oklch */ color: oklch(48.4% 0.137 307.9);

Tailwind

colors: {
  custom: {
    50: '#9e7ab7',
    500: '#744599',
    950: '#000000',
  },
}

SCSS

$custom: #744599;
$custom-light: #9e7ab7;
$custom-dark: #000000;

JSON

{
  "hex": "#744599",
  "rgb": {
    "r": 116,
    "g": 69,
    "b": 153
  },
  "hsl": {
    "h": 273.571,
    "s": 37.838,
    "l": 43.529
  },
  "oklch": {
    "l": 0.48362,
    "c": 0.13658,
    "h": 307.9
  },
  "luminance": 0.10269
}

Semantic roles & 50–950 ramp

primary

#744599

secondary

#9AB783

accent

#CE5A8D

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0F0911

muted

#7E7B80

Preview Lab

Preview with #744599

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →