#744591#744591

#744591 is a mid, vivid violet. Relative luminance 0.100; OKLCH L 47.9% C 0.127 H 311.0°. Best body text is #FFFFFF at 6.99:1 contrast (WCAG AA passes).

Color values

HEX	#744591
RGB	rgb(116, 69, 145)
HSL	hsl(277, 36%, 42%)
HSV	hsv(277, 52%, 57%)
CMYK	cmyk(20%, 52.4%, 0%, 43.1%)
CIE-LAB	lab(37.87, 34.61, -34.24)
CIE-LCH	lch(37.87, 48.69, 315.31°)
OKLab	oklab(47.88% 0.0833 -0.0957)
OKLCH	oklch(47.88% 0.127 311)
XYZ	xyz(14.4405, 10.0139, 27.9547)
Luminance	0.1001 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744591 #629145

analogous

#4E4591 #744591 #914588

triadic

#744591 #917445 #459174

tetradic

#744591 #914E45 #629145 #458891

square

#744591 #914E45 #629145 #458891

split-complementary

#744591 #889145 #45914E

monochromatic

#321E3E #533168 #744591 #9360B3 #B089C7

Accessibility & contrast

On white

6.99

#744591 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.00

#744591 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744591

6.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744591	#FFFFFF	#000000	##FFFFFF
##744591	1.00	6.99	3.00	6.99
#FFFFFF	6.99	1.00	21.00	1.00
#000000	3.00	21.00	1.00	21.00
##FFFFFF	6.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315794

Deuteranopia (green-blind)

#405A8F

Tritanopia (blue-blind)

#715264

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #744591;
/* rgb */ color: rgb(116, 69, 145);
/* oklch */ color: oklch(47.9% 0.127 311.0);

Tailwind

colors: {
  custom: {
    50: '#9e7ab1',
    500: '#744591',
    950: '#000000',
  },
}

SCSS

$custom: #744591;
$custom-light: #9e7ab1;
$custom-dark: #000000;

JSON

{
  "hex": "#744591",
  "rgb": {
    "r": 116,
    "g": 69,
    "b": 145
  },
  "hsl": {
    "h": 277.105,
    "s": 35.514,
    "l": 41.961
  },
  "oklch": {
    "l": 0.47879,
    "c": 0.12685,
    "h": 311
  },
  "luminance": 0.10014
}

Semantic roles & 50–950 ramp

primary

#744591

secondary

#93B280

accent

#CC5C87

background

#F9F7FA

surface

#F2EEF5

border

#CCC9CF

text

#0F0911

muted

#7E7B80

Preview Lab

Preview with #744591

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →