#7444AE#7444AE

#7444AE is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.6% C 0.164 H 301.6°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#7444AE
RGB	rgb(116, 68, 174)
HSL	hsl(267, 44%, 47%)
HSV	hsv(267, 61%, 68%)
CMYK	cmyk(33.3%, 60.9%, 0%, 31.8%)
CIE-LAB	lab(39.42, 42.34, -49.17)
CIE-LCH	lch(39.42, 64.89, 310.73°)
OKLab	oklab(49.59% 0.0856 -0.1394)
OKLCH	oklch(49.59% 0.164 301.6)
XYZ	xyz(16.9078, 10.9032, 41.2500)
Luminance	0.1090 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 7.40

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7444AE #7EAE44

analogous

#4449AE #7444AE #A944AE

triadic

#7444AE #AE7444 #44AE74

tetradic

#7444AE #AE4449 #7EAE44 #44AEA9

square

#7444AE #AE4449 #7EAE44 #44AEA9

split-complementary

#7444AE #AEA944 #49AE44

monochromatic

#392256 #573382 #7444AE #936AC5 #B396D6

Accessibility & contrast

On white

6.60

#7444AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#7444AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7444AE

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7444AE	#FFFFFF	#000000	##FFFFFF
##7444AE	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#025CB1

Deuteranopia (green-blind)

#245CAC

Tritanopia (blue-blind)

#685A72

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7444ae;
/* rgb */ color: rgb(116, 68, 174);
/* oklch */ color: oklch(49.6% 0.164 301.6);

Tailwind

colors: {
  custom: {
    50: '#a07ac7',
    500: '#7444ae',
    950: '#000000',
  },
}

SCSS

$custom: #7444ae;
$custom-light: #a07ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#7444ae",
  "rgb": {
    "r": 116,
    "g": 68,
    "b": 174
  },
  "hsl": {
    "h": 267.17,
    "s": 43.802,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49585,
    "c": 0.16358,
    "h": 301.6
  },
  "luminance": 0.10903
}

Semantic roles & 50–950 ramp

primary

#7444AE

secondary

#A9C28C

accent

#D4549A

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7444AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →