#7444AC#7444AC

#7444AC is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.4% C 0.161 H 302.1°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#7444AC
RGB	rgb(116, 68, 172)
HSL	hsl(268, 43%, 47%)
HSV	hsv(268, 60%, 67%)
CMYK	cmyk(32.6%, 60.5%, 0%, 32.5%)
CIE-LAB	lab(39.29, 41.83, -48.19)
CIE-LCH	lch(39.29, 63.81, 310.95°)
OKLab	oklab(49.45% 0.0857 -0.1365)
OKLCH	oklch(49.45% 0.161 302.1)
XYZ	xyz(16.7142, 10.8258, 40.2307)
Luminance	0.1083 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 7.64

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7444AC #7CAC44

analogous

#4448AC #7444AC #A844AC

triadic

#7444AC #AC7444 #44AC74

tetradic

#7444AC #AC4448 #7CAC44 #44ACA8

square

#7444AC #AC4448 #7CAC44 #44ACA8

split-complementary

#7444AC #ACA844 #48AC44

monochromatic

#392154 #563380 #7444AC #9369C4 #B395D5

Accessibility & contrast

On white

6.63

#7444AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#7444AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7444AC

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7444AC	#FFFFFF	#000000	##FFFFFF
##7444AC	1.00	6.63	3.17	6.63
#FFFFFF	6.63	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A5CAF

Deuteranopia (green-blind)

#275CAA

Tritanopia (blue-blind)

#695971

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7444ac;
/* rgb */ color: rgb(116, 68, 172);
/* oklch */ color: oklch(49.4% 0.161 302.1);

Tailwind

colors: {
  custom: {
    50: '#a07ac5',
    500: '#7444ac',
    950: '#000000',
  },
}

SCSS

$custom: #7444ac;
$custom-light: #a07ac5;
$custom-dark: #000000;

JSON

{
  "hex": "#7444ac",
  "rgb": {
    "r": 116,
    "g": 68,
    "b": 172
  },
  "hsl": {
    "h": 267.692,
    "s": 43.333,
    "l": 47.059
  },
  "oklch": {
    "l": 0.49447,
    "c": 0.16116,
    "h": 302.1
  },
  "luminance": 0.10826
}

Semantic roles & 50–950 ramp

primary

#7444AC

secondary

#A8C18B

accent

#D35599

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7444AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →