#7443AE#7443AE

#7443AE is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.4% C 0.165 H 301.7°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX#7443AE
RGBrgb(116, 67, 174)
HSLhsl(267, 44%, 47%)
HSVhsv(267, 61%, 68%)
CMYKcmyk(33.3%, 61.5%, 0%, 31.8%)
CIE-LABlab(39.21, 42.88, -49.50)
CIE-LCHlch(39.21, 65.49, 310.90°)
OKLaboklab(49.44% 0.0868 -0.1403)
OKLCHoklch(49.44% 0.165 301.7)
XYZxyz(16.8478, 10.7833, 41.2300)
Luminance0.1078 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7443AE #7DAE43
analogous
#4347AE #7443AE #AA43AE
triadic
#7443AE #AE7443 #43AE74
tetradic
#7443AE #AE4347 #7DAE43 #43AEAA
square
#7443AE #AE4347 #7DAE43 #43AEAA
split-complementary
#7443AE #AEAA43 #47AE43
monochromatic
#392156 #573282 #7443AE #9369C5 #B395D6

Accessibility & contrast

On white

6.65
#7443AE on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.16
#7443AE on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7443AE
6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7443AE#FFFFFF#000000##FFFFFF
##7443AE1.006.653.166.65
#FFFFFF6.651.0021.001.00
#0000003.1621.001.0021.00
##FFFFFF6.651.0021.001.00

Color blindness preview

Protanopia (red-blind)
#005CB1
Deuteranopia (green-blind)
#225CAC
Tritanopia (blue-blind)
#685972
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #7443ae;
/* rgb */ color: rgb(116, 67, 174);
/* oklch */ color: oklch(49.4% 0.165 301.7);
Tailwind
colors: {
  custom: {
    50: '#a07ac7',
    500: '#7443ae',
    950: '#000000',
  },
}
SCSS
$custom: #7443ae;
$custom-light: #a07ac7;
$custom-dark: #000000;
JSON
{
  "hex": "#7443ae",
  "rgb": {
    "r": 116,
    "g": 67,
    "b": 174
  },
  "hsl": {
    "h": 267.477,
    "s": 44.398,
    "l": 47.255
  },
  "oklch": {
    "l": 0.49437,
    "c": 0.16504,
    "h": 301.7
  },
  "luminance": 0.10783
}

Semantic roles & 50–950 ramp

primary
#7443AE
secondary
#A9C28B
accent
#D45499
background
#FAF7FC
surface
#F4EEF8
border
#CEC9D1
text
#0F0913
muted
#7F7B82

Preview Lab

Preview with #7443AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7443AE Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva