#7440D9#7440D9

#7440D9 is a mid, highly saturated violet. Relative luminance 0.124; OKLCH L 52.3% C 0.219 H 292.8°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#7440D9
RGB	rgb(116, 64, 217)
HSL	hsl(260, 67%, 55%)
HSV	hsv(260, 71%, 85%)
CMYK	cmyk(46.5%, 70.5%, 0%, 14.9%)
CIE-LAB	lab(41.83, 55.66, -70.31)
CIE-LCH	lch(41.83, 89.68, 308.37°)
OKLab	oklab(52.32% 0.0847 -0.2015)
OKLCH	oklch(52.32% 0.219 292.8)
XYZ	xyz(21.5568, 12.3888, 66.8877)
Luminance	0.1239 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440D9 #A5D940

analogous

#4059D9 #7440D9 #C040D9

triadic

#7440D9 #D97440 #40D974

tetradic

#7440D9 #D94059 #A5D940 #40D9C0

square

#7440D9 #D94059 #A5D940 #40D9C0

split-complementary

#7440D9 #D9C040 #59D940

monochromatic

#3E1A84 #5624B7 #7440D9 #9973E3 #BEA6ED

Accessibility & contrast

On white

6.04

#7440D9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#7440D9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440D9

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440D9	#FFFFFF	#000000	##FFFFFF
##7440D9	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0065DE

Deuteranopia (green-blind)

#0060D6

Tritanopia (blue-blind)

#556788

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #7440d9;
/* rgb */ color: rgb(116, 64, 217);
/* oklch */ color: oklch(52.3% 0.219 292.8);

Tailwind

colors: {
  custom: {
    50: '#a479e6',
    500: '#7440d9',
    950: '#000000',
  },
}

SCSS

$custom: #7440d9;
$custom-light: #a479e6;
$custom-dark: #000000;

JSON

{
  "hex": "#7440d9",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 217
  },
  "hsl": {
    "h": 260.392,
    "s": 66.812,
    "l": 55.098
  },
  "oklch": {
    "l": 0.52315,
    "c": 0.2186,
    "h": 292.8
  },
  "luminance": 0.1239
}

Semantic roles & 50–950 ramp

primary

#7440D9

secondary

#C5DA9A

accent

#EA3EAF

background

#FAF7FE

surface

#F4EEFC

border

#CEC9D5

text

#100916

muted

#7F7B84

Preview Lab

Preview with #7440D9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →