#7440D9#7440D9

#7440D9 is a mid, highly saturated violet. Relative luminance 0.124; OKLCH L 52.3% C 0.219 H 292.8°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX#7440D9
RGBrgb(116, 64, 217)
HSLhsl(260, 67%, 55%)
HSVhsv(260, 71%, 85%)
CMYKcmyk(46.5%, 70.5%, 0%, 14.9%)
CIE-LABlab(41.83, 55.66, -70.31)
CIE-LCHlch(41.83, 89.68, 308.37°)
OKLaboklab(52.32% 0.0847 -0.2015)
OKLCHoklch(52.32% 0.219 292.8)
XYZxyz(21.5568, 12.3888, 66.8877)
Luminance0.1239 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7440D9 #A5D940
analogous
#4059D9 #7440D9 #C040D9
triadic
#7440D9 #D97440 #40D974
tetradic
#7440D9 #D94059 #A5D940 #40D9C0
square
#7440D9 #D94059 #A5D940 #40D9C0
split-complementary
#7440D9 #D9C040 #59D940
monochromatic
#3E1A84 #5624B7 #7440D9 #9973E3 #BEA6ED

Accessibility & contrast

On white

6.04
#7440D9 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.48
#7440D9 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440D9
6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7440D9#FFFFFF#000000##FFFFFF
##7440D91.006.043.486.04
#FFFFFF6.041.0021.001.00
#0000003.4821.001.0021.00
##FFFFFF6.041.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0065DE
Deuteranopia (green-blind)
#0060D6
Tritanopia (blue-blind)
#556788
Achromatopsia (no color)
#636363

Design tokens & code

CSS
--color: #7440d9;
/* rgb */ color: rgb(116, 64, 217);
/* oklch */ color: oklch(52.3% 0.219 292.8);
Tailwind
colors: {
  custom: {
    50: '#a479e6',
    500: '#7440d9',
    950: '#000000',
  },
}
SCSS
$custom: #7440d9;
$custom-light: #a479e6;
$custom-dark: #000000;
JSON
{
  "hex": "#7440d9",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 217
  },
  "hsl": {
    "h": 260.392,
    "s": 66.812,
    "l": 55.098
  },
  "oklch": {
    "l": 0.52315,
    "c": 0.2186,
    "h": 292.8
  },
  "luminance": 0.1239
}

Semantic roles & 50–950 ramp

primary
#7440D9
secondary
#C5DA9A
accent
#EA3EAF
background
#FAF7FE
surface
#F4EEFC
border
#CEC9D5
text
#100916
muted
#7F7B84

Preview Lab

Preview with #7440D9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7440D9 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva