#7440D8#7440D8

#7440D8 is a mid, highly saturated violet. Relative luminance 0.123; OKLCH L 52.2% C 0.217 H 293.0°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).

Color values

HEX	#7440D8
RGB	rgb(116, 64, 216)
HSL	hsl(261, 66%, 55%)
HSV	hsv(261, 70%, 85%)
CMYK	cmyk(46.3%, 70.4%, 0%, 15.3%)
CIE-LAB	lab(41.75, 55.40, -69.87)
CIE-LCH	lch(41.75, 89.17, 308.41°)
OKLab	oklab(52.23% 0.0849 -0.2002)
OKLCH	oklch(52.23% 0.217 293)
XYZ	xyz(21.4271, 12.3370, 66.2047)
Luminance	0.1234 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440D8 #A4D840

analogous

#4058D8 #7440D8 #C040D8

triadic

#7440D8 #D87440 #40D874

tetradic

#7440D8 #D84058 #A4D840 #40D8C0

square

#7440D8 #D84058 #A4D840 #40D8C0

split-complementary

#7440D8 #D8C040 #58D840

monochromatic

#3E1B83 #5725B6 #7440D8 #9973E2 #BEA6ED

Accessibility & contrast

On white

6.06

#7440D8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#7440D8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440D8

6.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440D8	#FFFFFF	#000000	##FFFFFF
##7440D8	1.00	6.06	3.47	6.06
#FFFFFF	6.06	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064DC

Deuteranopia (green-blind)

#0060D5

Tritanopia (blue-blind)

#566788

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #7440d8;
/* rgb */ color: rgb(116, 64, 216);
/* oklch */ color: oklch(52.2% 0.217 293.0);

Tailwind

colors: {
  custom: {
    50: '#a479e5',
    500: '#7440d8',
    950: '#000000',
  },
}

SCSS

$custom: #7440d8;
$custom-light: #a479e5;
$custom-dark: #000000;

JSON

{
  "hex": "#7440d8",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 216
  },
  "hsl": {
    "h": 260.526,
    "s": 66.087,
    "l": 54.902
  },
  "oklch": {
    "l": 0.52233,
    "c": 0.21748,
    "h": 293
  },
  "luminance": 0.12338
}

Semantic roles & 50–950 ramp

primary

#7440D8

secondary

#C4DA9A

accent

#E93FAF

background

#FAF7FE

surface

#F4EEFC

border

#CEC9D5

text

#100916

muted

#7F7B84

Preview Lab

Preview with #7440D8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →