#7440D5#7440D5

#7440D5 is a mid, highly saturated violet. Relative luminance 0.122; OKLCH L 52.0% C 0.214 H 293.5°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#7440D5
RGB	rgb(116, 64, 213)
HSL	hsl(261, 64%, 54%)
HSV	hsv(261, 70%, 84%)
CMYK	cmyk(45.5%, 70%, 0%, 16.5%)
CIE-LAB	lab(41.51, 54.61, -68.54)
CIE-LCH	lch(41.51, 87.64, 308.54°)
OKLab	oklab(51.99% 0.0855 -0.1963)
OKLCH	oklch(51.99% 0.214 293.5)
XYZ	xyz(21.0428, 12.1833, 64.1808)
Luminance	0.1218 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440D5 #A1D540

analogous

#4057D5 #7440D5 #BF40D5

triadic

#7440D5 #D57440 #40D574

tetradic

#7440D5 #D54057 #A1D540 #40D5BF

square

#7440D5 #D54057 #A1D540 #40D5BF

split-complementary

#7440D5 #D5BF40 #57D540

monochromatic

#3E1C7F #5727B1 #7440D5 #9972E0 #BDA4EB

Accessibility & contrast

On white

6.11

#7440D5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#7440D5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440D5

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440D5	#FFFFFF	#000000	##FFFFFF
##7440D5	1.00	6.11	3.44	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064D9

Deuteranopia (green-blind)

#005FD2

Tritanopia (blue-blind)

#576686

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #7440d5;
/* rgb */ color: rgb(116, 64, 213);
/* oklch */ color: oklch(52.0% 0.214 293.5);

Tailwind

colors: {
  custom: {
    50: '#a479e3',
    500: '#7440d5',
    950: '#000000',
  },
}

SCSS

$custom: #7440d5;
$custom-light: #a479e3;
$custom-dark: #000000;

JSON

{
  "hex": "#7440d5",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 213
  },
  "hsl": {
    "h": 260.94,
    "s": 63.948,
    "l": 54.314
  },
  "oklch": {
    "l": 0.51987,
    "c": 0.21411,
    "h": 293.5
  },
  "luminance": 0.12184
}

Semantic roles & 50–950 ramp

primary

#7440D5

secondary

#C2D899

accent

#E741AD

background

#FAF7FE

surface

#F4EEFC

border

#CEC9D5

text

#100916

muted

#7F7B84

Preview Lab

Preview with #7440D5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →