#7440D4#7440D4

#7440D4 is a mid, highly saturated violet. Relative luminance 0.121; OKLCH L 51.9% C 0.213 H 293.7°. Best body text is #FFFFFF at 6.13:1 contrast (WCAG AA passes).

Color values

HEX	#7440D4
RGB	rgb(116, 64, 212)
HSL	hsl(261, 63%, 54%)
HSV	hsv(261, 70%, 83%)
CMYK	cmyk(45.3%, 69.8%, 0%, 16.9%)
CIE-LAB	lab(41.43, 54.34, -68.10)
CIE-LCH	lch(41.43, 87.12, 308.59°)
OKLab	oklab(51.91% 0.0856 -0.195)
OKLCH	oklch(51.91% 0.213 293.7)
XYZ	xyz(20.9163, 12.1326, 63.5144)
Luminance	0.1213 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440D4 #A0D440

analogous

#4056D4 #7440D4 #BE40D4

triadic

#7440D4 #D47440 #40D474

tetradic

#7440D4 #D44056 #A0D440 #40D4BE

square

#7440D4 #D44056 #A0D440 #40D4BE

split-complementary

#7440D4 #D4BE40 #56D440

monochromatic

#3E1C7D #5727AF #7440D4 #9872DF #BDA4EA

Accessibility & contrast

On white

6.13

#7440D4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#7440D4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440D4

6.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440D4	#FFFFFF	#000000	##FFFFFF
##7440D4	1.00	6.13	3.43	6.13
#FFFFFF	6.13	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063D8

Deuteranopia (green-blind)

#005FD1

Tritanopia (blue-blind)

#586585

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #7440d4;
/* rgb */ color: rgb(116, 64, 212);
/* oklch */ color: oklch(51.9% 0.213 293.7);

Tailwind

colors: {
  custom: {
    50: '#a479e2',
    500: '#7440d4',
    950: '#000000',
  },
}

SCSS

$custom: #7440d4;
$custom-light: #a479e2;
$custom-dark: #000000;

JSON

{
  "hex": "#7440d4",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 212
  },
  "hsl": {
    "h": 261.081,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.51905,
    "c": 0.213,
    "h": 293.7
  },
  "luminance": 0.12133
}

Semantic roles & 50–950 ramp

primary

#7440D4

secondary

#C1D798

accent

#E642AC

background

#FAF7FE

surface

#F4EEFC

border

#CEC9D5

text

#100915

muted

#7F7B84

Preview Lab

Preview with #7440D4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →