#7440D4#7440D4

#7440D4 is a mid, highly saturated violet. Relative luminance 0.121; OKLCH L 51.9% C 0.213 H 293.7°. Best body text is #FFFFFF at 6.13:1 contrast (WCAG AA passes).

Color values

HEX#7440D4
RGBrgb(116, 64, 212)
HSLhsl(261, 63%, 54%)
HSVhsv(261, 70%, 83%)
CMYKcmyk(45.3%, 69.8%, 0%, 16.9%)
CIE-LABlab(41.43, 54.34, -68.10)
CIE-LCHlch(41.43, 87.12, 308.59°)
OKLaboklab(51.91% 0.0856 -0.195)
OKLCHoklch(51.91% 0.213 293.7)
XYZxyz(20.9163, 12.1326, 63.5144)
Luminance0.1213 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7440D4 #A0D440
analogous
#4056D4 #7440D4 #BE40D4
triadic
#7440D4 #D47440 #40D474
tetradic
#7440D4 #D44056 #A0D440 #40D4BE
square
#7440D4 #D44056 #A0D440 #40D4BE
split-complementary
#7440D4 #D4BE40 #56D440
monochromatic
#3E1C7D #5727AF #7440D4 #9872DF #BDA4EA

Accessibility & contrast

On white

6.13
#7440D4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.43
#7440D4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440D4
6.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7440D4#FFFFFF#000000##FFFFFF
##7440D41.006.133.436.13
#FFFFFF6.131.0021.001.00
#0000003.4321.001.0021.00
##FFFFFF6.131.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0063D8
Deuteranopia (green-blind)
#005FD1
Tritanopia (blue-blind)
#586585
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #7440d4;
/* rgb */ color: rgb(116, 64, 212);
/* oklch */ color: oklch(51.9% 0.213 293.7);
Tailwind
colors: {
  custom: {
    50: '#a479e2',
    500: '#7440d4',
    950: '#000000',
  },
}
SCSS
$custom: #7440d4;
$custom-light: #a479e2;
$custom-dark: #000000;
JSON
{
  "hex": "#7440d4",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 212
  },
  "hsl": {
    "h": 261.081,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.51905,
    "c": 0.213,
    "h": 293.7
  },
  "luminance": 0.12133
}

Semantic roles & 50–950 ramp

primary
#7440D4
secondary
#C1D798
accent
#E642AC
background
#FAF7FE
surface
#F4EEFC
border
#CEC9D5
text
#100915
muted
#7F7B84

Preview Lab

Preview with #7440D4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7440D4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva