#7440CE#7440CE

#7440CE is a mid, highly saturated violet. Relative luminance 0.118; OKLCH L 51.4% C 0.206 H 294.9°. Best body text is #FFFFFF at 6.24:1 contrast (WCAG AA passes).

Color values

HEX#7440CE
RGBrgb(116, 64, 206)
HSLhsl(262, 59%, 53%)
HSVhsv(262, 69%, 81%)
CMYKcmyk(43.7%, 68.9%, 0%, 19.2%)
CIE-LABlab(40.95, 52.76, -65.41)
CIE-LCHlch(40.95, 84.04, 308.89°)
OKLaboklab(51.42% 0.0867 -0.1871)
OKLCHoklch(51.42% 0.206 294.9)
XYZxyz(20.1734, 11.8355, 59.6021)
Luminance0.1184 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7440CE #9ACE40
analogous
#4053CE #7440CE #BB40CE
triadic
#7440CE #CE7440 #40CE74
tetradic
#7440CE #CE4053 #9ACE40 #40CEBB
square
#7440CE #CE4053 #9ACE40 #40CEBB
split-complementary
#7440CE #CEBB40 #53CE40
monochromatic
#3E1E75 #582BA6 #7440CE #9771DA #BBA1E7

Accessibility & contrast

On white

6.24
#7440CE on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.37
#7440CE on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440CE
6.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7440CE#FFFFFF#000000##FFFFFF
##7440CE1.006.243.376.24
#FFFFFF6.241.0021.001.00
#0000003.3721.001.0021.00
##FFFFFF6.241.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0062D2
Deuteranopia (green-blind)
#005ECB
Tritanopia (blue-blind)
#5B6382
Achromatopsia (no color)
#616161

Design tokens & code

CSS
--color: #7440ce;
/* rgb */ color: rgb(116, 64, 206);
/* oklch */ color: oklch(51.4% 0.206 294.9);
Tailwind
colors: {
  custom: {
    50: '#a379de',
    500: '#7440ce',
    950: '#000000',
  },
}
SCSS
$custom: #7440ce;
$custom-light: #a379de;
$custom-dark: #000000;
JSON
{
  "hex": "#7440ce",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 206
  },
  "hsl": {
    "h": 261.972,
    "s": 59.167,
    "l": 52.941
  },
  "oklch": {
    "l": 0.51421,
    "c": 0.20623,
    "h": 294.9
  },
  "luminance": 0.11836
}

Semantic roles & 50–950 ramp

primary
#7440CE
secondary
#BDD496
accent
#E245A9
background
#FAF7FD
surface
#F4EEFB
border
#CEC9D4
text
#100915
muted
#7F7B83

Preview Lab

Preview with #7440CE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7440CE Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva