#7440CD#7440CD

#7440CD is a mid, highly saturated violet. Relative luminance 0.118; OKLCH L 51.3% C 0.205 H 295.1°. Best body text is #FFFFFF at 6.25:1 contrast (WCAG AA passes).

Color values

HEX	#7440CD
RGB	rgb(116, 64, 205)
HSL	hsl(262, 59%, 53%)
HSV	hsv(262, 69%, 80%)
CMYK	cmyk(43.4%, 68.8%, 0%, 19.6%)
CIE-LAB	lab(40.88, 52.50, -64.96)
CIE-LCH	lch(40.88, 83.52, 308.95°)
OKLab	oklab(51.34% 0.0869 -0.1858)
OKLCH	oklch(51.34% 0.205 295.1)
XYZ	xyz(20.0523, 11.7871, 58.9644)
Luminance	0.1179 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440CD #99CD40

analogous

#4052CD #7440CD #BB40CD

triadic

#7440CD #CD7440 #40CD74

tetradic

#7440CD #CD4052 #99CD40 #40CDBB

square

#7440CD #CD4052 #99CD40 #40CDBB

split-complementary

#7440CD #CDBB40 #52CD40

monochromatic

#3E1E74 #582BA5 #7440CD #9771DA #BBA1E6

Accessibility & contrast

On white

6.25

#7440CD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#7440CD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440CD

6.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440CD	#FFFFFF	#000000	##FFFFFF
##7440CD	1.00	6.25	3.36	6.25
#FFFFFF	6.25	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0062D1

Deuteranopia (green-blind)

#005ECA

Tritanopia (blue-blind)

#5C6382

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7440cd;
/* rgb */ color: rgb(116, 64, 205);
/* oklch */ color: oklch(51.3% 0.205 295.1);

Tailwind

colors: {
  custom: {
    50: '#a379dd',
    500: '#7440cd',
    950: '#000000',
  },
}

SCSS

$custom: #7440cd;
$custom-light: #a379dd;
$custom-dark: #000000;

JSON

{
  "hex": "#7440cd",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 205
  },
  "hsl": {
    "h": 262.128,
    "s": 58.506,
    "l": 52.745
  },
  "oklch": {
    "l": 0.51341,
    "c": 0.20509,
    "h": 295.1
  },
  "luminance": 0.11788
}

Semantic roles & 50–950 ramp

primary

#7440CD

secondary

#BCD396

accent

#E246A8

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7440CD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →