#7440CC#7440CC

#7440CC is a mid, highly saturated violet. Relative luminance 0.117; OKLCH L 51.3% C 0.204 H 295.3°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#7440CC
RGB	rgb(116, 64, 204)
HSL	hsl(262, 58%, 53%)
HSV	hsv(262, 69%, 80%)
CMYK	cmyk(43.1%, 68.6%, 0%, 20%)
CIE-LAB	lab(40.80, 52.24, -64.51)
CIE-LCH	lch(40.80, 83.00, 309.00°)
OKLab	oklab(51.26% 0.087 -0.1845)
OKLCH	oklch(51.26% 0.204 295.3)
XYZ	xyz(19.9320, 11.7389, 58.3307)
Luminance	0.1174 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440CC #98CC40

analogous

#4052CC #7440CC #BA40CC

triadic

#7440CC #CC7440 #40CC74

tetradic

#7440CC #CC4052 #98CC40 #40CCBA

square

#7440CC #CC4052 #98CC40 #40CCBA

split-complementary

#7440CC #CCBA40 #52CC40

monochromatic

#3E1F73 #582CA3 #7440CC #9770D9 #BAA1E6

Accessibility & contrast

On white

6.27

#7440CC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#7440CC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440CC

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440CC	#FFFFFF	#000000	##FFFFFF
##7440CC	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0061D0

Deuteranopia (green-blind)

#005EC9

Tritanopia (blue-blind)

#5C6281

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7440cc;
/* rgb */ color: rgb(116, 64, 204);
/* oklch */ color: oklch(51.3% 0.204 295.3);

Tailwind

colors: {
  custom: {
    50: '#a379dd',
    500: '#7440cc',
    950: '#000000',
  },
}

SCSS

$custom: #7440cc;
$custom-light: #a379dd;
$custom-dark: #000000;

JSON

{
  "hex": "#7440cc",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 204
  },
  "hsl": {
    "h": 262.286,
    "s": 57.851,
    "l": 52.549
  },
  "oklch": {
    "l": 0.51262,
    "c": 0.20396,
    "h": 295.3
  },
  "luminance": 0.11739
}

Semantic roles & 50–950 ramp

primary

#7440CC

secondary

#BCD295

accent

#E147A8

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7440CC

Body copy rendered with the generated semantic roles for this colour.

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