#7440C4#7440C4

#7440C4 is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.6% C 0.195 H 296.9°. Best body text is #FFFFFF at 6.42:1 contrast (WCAG AA passes).

Color values

HEX	#7440C4
RGB	rgb(116, 64, 196)
HSL	hsl(264, 53%, 51%)
HSV	hsv(264, 67%, 77%)
CMYK	cmyk(40.8%, 67.3%, 0%, 23.1%)
CIE-LAB	lab(40.19, 50.15, -60.85)
CIE-LCH	lch(40.19, 78.85, 309.49°)
OKLab	oklab(50.63% 0.0882 -0.1737)
OKLCH	oklch(50.63% 0.195 296.9)
XYZ	xyz(18.9971, 11.3650, 53.4066)
Luminance	0.1137 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 5.48

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440C4 #90C440

analogous

#404EC4 #7440C4 #B640C4

triadic

#7440C4 #C47440 #40C474

tetradic

#7440C4 #C4404E #90C440 #40C4B6

square

#7440C4 #C4404E #90C440 #40C4B6

split-complementary

#7440C4 #C4B640 #4EC440

monochromatic

#3D2069 #582F98 #7440C4 #966FD2 #B89EE1

Accessibility & contrast

On white

6.42

#7440C4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#7440C4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440C4

6.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440C4	#FFFFFF	#000000	##FFFFFF
##7440C4	1.00	6.42	3.27	6.42
#FFFFFF	6.42	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC8

Deuteranopia (green-blind)

#005DC1

Tritanopia (blue-blind)

#605F7D

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7440c4;
/* rgb */ color: rgb(116, 64, 196);
/* oklch */ color: oklch(50.6% 0.195 296.9);

Tailwind

colors: {
  custom: {
    50: '#a278d7',
    500: '#7440c4',
    950: '#000000',
  },
}

SCSS

$custom: #7440c4;
$custom-light: #a278d7;
$custom-dark: #000000;

JSON

{
  "hex": "#7440c4",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 196
  },
  "hsl": {
    "h": 263.636,
    "s": 52.8,
    "l": 50.98
  },
  "oklch": {
    "l": 0.50634,
    "c": 0.19484,
    "h": 296.9
  },
  "luminance": 0.11365
}

Semantic roles & 50–950 ramp

primary

#7440C4

secondary

#B6CD93

accent

#DC4CA3

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7440C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →