#7440C0#7440C0

#7440C0 is a mid, vivid violet. Relative luminance 0.112; OKLCH L 50.3% C 0.190 H 297.8°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#7440C0
RGB	rgb(116, 64, 192)
HSL	hsl(264, 50%, 50%)
HSV	hsv(264, 67%, 75%)
CMYK	cmyk(39.6%, 66.7%, 0%, 24.7%)
CIE-LAB	lab(39.89, 49.11, -59.00)
CIE-LCH	lch(39.89, 76.76, 309.77°)
OKLab	oklab(50.33% 0.0888 -0.1683)
OKLCH	oklch(50.33% 0.19 297.8)
XYZ	xyz(18.5479, 11.1853, 51.0407)
Luminance	0.1119 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440C0 #8CC040

analogous

#404CC0 #7440C0 #B440C0

triadic

#7440C0 #C07440 #40C074

tetradic

#7440C0 #C0404C #8CC040 #40C0B4

square

#7440C0 #C0404C #8CC040 #40C0B4

split-complementary

#7440C0 #C0B440 #4CC040

monochromatic

#3C2164 #583092 #7440C0 #956ECF #B79CDE

Accessibility & contrast

On white

6.49

#7440C0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#7440C0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440C0

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440C0	#FFFFFF	#000000	##FFFFFF
##7440C0	1.00	6.49	3.24	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC4

Deuteranopia (green-blind)

#005DBD

Tritanopia (blue-blind)

#625E7B

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7440c0;
/* rgb */ color: rgb(116, 64, 192);
/* oklch */ color: oklch(50.3% 0.190 297.8);

Tailwind

colors: {
  custom: {
    50: '#a278d4',
    500: '#7440c0',
    950: '#000000',
  },
}

SCSS

$custom: #7440c0;
$custom-light: #a278d4;
$custom-dark: #000000;

JSON

{
  "hex": "#7440c0",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 192
  },
  "hsl": {
    "h": 264.375,
    "s": 50.394,
    "l": 50.196
  },
  "oklch": {
    "l": 0.50327,
    "c": 0.19024,
    "h": 297.8
  },
  "luminance": 0.11186
}

Semantic roles & 50–950 ramp

primary

#7440C0

secondary

#B3CB91

accent

#DA4EA1

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7440C0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →