#7440BA#7440BA

#7440BA is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.9% C 0.183 H 299.2°. Best body text is #FFFFFF at 6.59:1 contrast (WCAG AA passes).

Color values

HEX	#7440BA
RGB	rgb(116, 64, 186)
HSL	hsl(266, 49%, 49%)
HSV	hsv(266, 66%, 73%)
CMYK	cmyk(37.6%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(39.45, 47.56, -56.19)
CIE-LCH	lch(39.45, 73.62, 310.24°)
OKLab	oklab(49.88% 0.0895 -0.16)
OKLCH	oklch(49.88% 0.183 299.2)
XYZ	xyz(17.8966, 10.9248, 47.6107)
Luminance	0.1092 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440BA #86BA40

analogous

#4049BA #7440BA #B140BA

triadic

#7440BA #BA7440 #40BA74

tetradic

#7440BA #BA4049 #86BA40 #40BAB1

square

#7440BA #BA4049 #86BA40 #40BAB1

split-complementary

#7440BA #BAB140 #49BA40

monochromatic

#3B215F #58308C #7440BA #946BCC #B599DC

Accessibility & contrast

On white

6.59

#7440BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#7440BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440BA

6.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440BA	#FFFFFF	#000000	##FFFFFF
##7440BA	1.00	6.59	3.19	6.59
#FFFFFF	6.59	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBE

Deuteranopia (green-blind)

#005CB7

Tritanopia (blue-blind)

#645C77

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7440ba;
/* rgb */ color: rgb(116, 64, 186);
/* oklch */ color: oklch(49.9% 0.183 299.2);

Tailwind

colors: {
  custom: {
    50: '#a178d0',
    500: '#7440ba',
    950: '#000000',
  },
}

SCSS

$custom: #7440ba;
$custom-light: #a178d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7440ba",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 265.574,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.49875,
    "c": 0.18333,
    "h": 299.2
  },
  "luminance": 0.10925
}

Semantic roles & 50–950 ramp

primary

#7440BA

secondary

#AFC88E

accent

#D84F9E

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7440BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →