#7440AF#7440AF

#7440AF is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.1% C 0.171 H 302.0°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).

Color values

HEX	#7440AF
RGB	rgb(116, 64, 175)
HSL	hsl(268, 46%, 47%)
HSV	hsv(268, 63%, 69%)
CMYK	cmyk(33.7%, 63.4%, 0%, 31.4%)
CIE-LAB	lab(38.68, 44.75, -50.95)
CIE-LCH	lch(38.68, 67.81, 311.30°)
OKLab	oklab(49.07% 0.0904 -0.1446)
OKLCH	oklch(49.07% 0.171 302)
XYZ	xyz(16.7719, 10.4749, 41.6874)
Luminance	0.1047 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440AF #7BAF40

analogous

#4044AF #7440AF #AC40AF

triadic

#7440AF #AF7440 #40AF74

tetradic

#7440AF #AF4044 #7BAF40 #40AFAC

square

#7440AF #AF4044 #7BAF40 #40AFAC

split-complementary

#7440AF #AFAC40 #44AF40

monochromatic

#391F55 #563082 #7440AF #9365C7 #B392D7

Accessibility & contrast

On white

6.79

#7440AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#7440AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440AF

6.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440AF	#FFFFFF	#000000	##FFFFFF
##7440AF	1.00	6.79	3.10	6.79
#FFFFFF	6.79	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB2

Deuteranopia (green-blind)

#1A5BAD

Tritanopia (blue-blind)

#685871

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7440af;
/* rgb */ color: rgb(116, 64, 175);
/* oklch */ color: oklch(49.1% 0.171 302.0);

Tailwind

colors: {
  custom: {
    50: '#a078c8',
    500: '#7440af',
    950: '#000000',
  },
}

SCSS

$custom: #7440af;
$custom-light: #a078c8;
$custom-dark: #000000;

JSON

{
  "hex": "#7440af",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 268.108,
    "s": 46.444,
    "l": 46.863
  },
  "oklch": {
    "l": 0.49072,
    "c": 0.17054,
    "h": 302
  },
  "luminance": 0.10475
}

Semantic roles & 50–950 ramp

primary

#7440AF

secondary

#A7C388

accent

#D65298

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7440AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →