#7440AE#7440AE

#7440AE is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.0% C 0.169 H 302.3°. Best body text is #FFFFFF at 6.80:1 contrast (WCAG AA passes).

Color values

HEX	#7440AE
RGB	rgb(116, 64, 174)
HSL	hsl(268, 46%, 47%)
HSV	hsv(268, 63%, 68%)
CMYK	cmyk(33.3%, 63.2%, 0%, 31.8%)
CIE-LAB	lab(38.61, 44.50, -50.46)
CIE-LCH	lch(38.61, 67.28, 311.41°)
OKLab	oklab(49% 0.0905 -0.1432)
OKLCH	oklch(49% 0.169 302.3)
XYZ	xyz(16.6741, 10.4358, 41.1721)
Luminance	0.1044 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 7.18

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440AE #7AAE40

analogous

#4043AE #7440AE #AB40AE

triadic

#7440AE #AE7440 #40AE74

tetradic

#7440AE #AE4043 #7AAE40 #40AEAB

square

#7440AE #AE4043 #7AAE40 #40AEAB

split-complementary

#7440AE #AEAB40 #43AE40

monochromatic

#381F55 #563081 #7440AE #9365C6 #B292D7

Accessibility & contrast

On white

6.80

#7440AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#7440AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440AE

6.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440AE	#FFFFFF	#000000	##FFFFFF
##7440AE	1.00	6.80	3.09	6.80
#FFFFFF	6.80	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB1

Deuteranopia (green-blind)

#1C5BAC

Tritanopia (blue-blind)

#685871

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7440ae;
/* rgb */ color: rgb(116, 64, 174);
/* oklch */ color: oklch(49.0% 0.169 302.3);

Tailwind

colors: {
  custom: {
    50: '#a078c7',
    500: '#7440ae',
    950: '#000000',
  },
}

SCSS

$custom: #7440ae;
$custom-light: #a078c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7440ae",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 268.364,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.49001,
    "c": 0.16937,
    "h": 302.3
  },
  "luminance": 0.10436
}

Semantic roles & 50–950 ramp

primary

#7440AE

secondary

#A6C288

accent

#D65297

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7440AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →