#74409D#74409D

#74409D is a mid, vivid violet. Relative luminance 0.098; OKLCH L 47.8% C 0.149 H 307.5°. Best body text is #FFFFFF at 7.09:1 contrast (WCAG AA passes).

Color values

HEX#74409D
RGBrgb(116, 64, 157)
HSLhsl(274, 42%, 43%)
HSVhsv(274, 59%, 62%)
CMYKcmyk(26.1%, 59.2%, 0%, 38.4%)
CIE-LABlab(37.51, 40.29, -42.08)
CIE-LCHlch(37.51, 58.25, 313.76°)
OKLaboklab(47.84% 0.0909 -0.1186)
OKLCHoklch(47.84% 0.149 307.5)
XYZxyz(15.1204, 9.8143, 32.9895)
Luminance0.0981 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#74409D #699D40
analogous
#45409D #74409D #9D4097
triadic
#74409D #9D7440 #409D74
tetradic
#74409D #9D4540 #699D40 #40979D
square
#74409D #9D4540 #699D40 #40979D
split-complementary
#74409D #979D40 #409D45
monochromatic
#341D46 #542E72 #74409D #935DBD #B089CF

Accessibility & contrast

On white

7.09
#74409D on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.96
#74409D on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74409D
7.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##74409D#FFFFFF#000000##FFFFFF
##74409D1.007.092.967.09
#FFFFFF7.091.0021.001.00
#0000002.9621.001.0021.00
##FFFFFF7.091.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1C56A0
Deuteranopia (green-blind)
#32599B
Tritanopia (blue-blind)
#6E5268
Achromatopsia (no color)
#585858

Design tokens & code

CSS
--color: #74409d;
/* rgb */ color: rgb(116, 64, 157);
/* oklch */ color: oklch(47.8% 0.149 307.5);
Tailwind
colors: {
  custom: {
    50: '#9f77ba',
    500: '#74409d',
    950: '#000000',
  },
}
SCSS
$custom: #74409d;
$custom-light: #9f77ba;
$custom-dark: #000000;
JSON
{
  "hex": "#74409d",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 157
  },
  "hsl": {
    "h": 273.548,
    "s": 42.081,
    "l": 43.333
  },
  "oklch": {
    "l": 0.47842,
    "c": 0.14941,
    "h": 307.5
  },
  "luminance": 0.09814
}

Semantic roles & 50–950 ramp

primary
#74409D
secondary
#99B97F
accent
#D2568D
background
#FAF7FB
surface
#F3EDF6
border
#CDC8D0
text
#0F0912
muted
#7F7B81

Preview Lab

Preview with #74409D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#74409D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva