#744099#744099

#744099 is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.6% C 0.145 H 308.9°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).

Color values

HEX	#744099
RGB	rgb(116, 64, 153)
HSL	hsl(275, 41%, 43%)
HSV	hsv(275, 58%, 60%)
CMYK	cmyk(24.2%, 58.2%, 0%, 40%)
CIE-LAB	lab(37.26, 39.33, -40.05)
CIE-LCH	lch(37.26, 56.13, 314.47°)
OKLab	oklab(47.58% 0.0908 -0.1126)
OKLCH	oklch(47.58% 0.145 308.9)
XYZ	xyz(14.7845, 9.6799, 31.2204)
Luminance	0.0968 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744099 #659940

analogous

#474099 #744099 #994092

triadic

#744099 #997440 #409974

tetradic

#744099 #994740 #659940 #409299

square

#744099 #994740 #659940 #409299

split-complementary

#744099 #929940 #409947

monochromatic

#331C43 #532E6E #744099 #935CBB #B087CD

Accessibility & contrast

On white

7.15

#744099 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#744099 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #744099

7.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744099	#FFFFFF	#000000	##FFFFFF
##744099	1.00	7.15	2.94	7.15
#FFFFFF	7.15	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#21559C

Deuteranopia (green-blind)

#355897

Tritanopia (blue-blind)

#6F5066

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #744099;
/* rgb */ color: rgb(116, 64, 153);
/* oklch */ color: oklch(47.6% 0.145 308.9);

Tailwind

colors: {
  custom: {
    50: '#9f77b7',
    500: '#744099',
    950: '#000000',
  },
}

SCSS

$custom: #744099;
$custom-light: #9f77b7;
$custom-dark: #000000;

JSON

{
  "hex": "#744099",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 153
  },
  "hsl": {
    "h": 275.056,
    "s": 41.014,
    "l": 42.549
  },
  "oklch": {
    "l": 0.47584,
    "c": 0.14471,
    "h": 308.9
  },
  "luminance": 0.0968
}

Semantic roles & 50–950 ramp

primary

#744099

secondary

#96B77E

accent

#D1578A

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0911

muted

#7F7B80

Preview Lab

Preview with #744099

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →