#74408E#74408E

#74408E is a mid, vivid purple. Relative luminance 0.093; OKLCH L 46.9% C 0.132 H 313.2°. Best body text is #FFFFFF at 7.33:1 contrast (WCAG AA passes).

Color values

HEX#74408E
RGBrgb(116, 64, 142)
HSLhsl(280, 38%, 40%)
HSVhsv(280, 55%, 56%)
CMYKcmyk(18.3%, 54.9%, 0%, 44.3%)
CIE-LABlab(36.62, 36.74, -34.39)
CIE-LCHlch(36.62, 50.32, 316.89°)
OKLaboklab(46.9% 0.0902 -0.0961)
OKLCHoklch(46.9% 0.132 313.2)
XYZxyz(13.9175, 9.3331, 26.6543)
Luminance0.0933 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#74408E #5A8E40
analogous
#4D408E #74408E #8E4081
triadic
#74408E #8E7440 #408E74
tetradic
#74408E #8E4D40 #5A8E40 #40818E
square
#74408E #8E4D40 #5A8E40 #40818E
split-complementary
#74408E #818E40 #408E4D
monochromatic
#2F1A3A #522D64 #74408E #9558B4 #B082C7

Accessibility & contrast

On white

7.33
#74408E on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.87
#74408E on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74408E
7.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##74408E#FFFFFF#000000##FFFFFF
##74408E1.007.332.877.33
#FFFFFF7.331.0021.001.00
#0000002.8721.001.0021.00
##FFFFFF7.331.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2C5391
Deuteranopia (green-blind)
#3D578C
Tritanopia (blue-blind)
#724D61
Achromatopsia (no color)
#565656

Design tokens & code

CSS
--color: #74408e;
/* rgb */ color: rgb(116, 64, 142);
/* oklch */ color: oklch(46.9% 0.132 313.2);
Tailwind
colors: {
  custom: {
    50: '#9e77af',
    500: '#74408e',
    950: '#000000',
  },
}
SCSS
$custom: #74408e;
$custom-light: #9e77af;
$custom-dark: #000000;
JSON
{
  "hex": "#74408e",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 142
  },
  "hsl": {
    "h": 280,
    "s": 37.864,
    "l": 40.392
  },
  "oklch": {
    "l": 0.46902,
    "c": 0.13181,
    "h": 313.2
  },
  "luminance": 0.09333
}

Semantic roles & 50–950 ramp

primary
#74408E
secondary
#8CB179
accent
#CE5A81
background
#F9F7FA
surface
#F2EDF4
border
#CCC8CE
text
#0F0910
muted
#7E7B7F

Preview Lab

Preview with #74408E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#74408E Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva