#744038#744038

#744038 is a dark, moderate red. Relative luminance 0.077; OKLCH L 43.3% C 0.074 H 29.7°. Best body text is #FFFFFF at 8.29:1 contrast (WCAG AA passes).

Color values

HEX	#744038
RGB	rgb(116, 64, 56)
HSL	hsl(8, 35%, 34%)
HSV	hsv(8, 52%, 45%)
CMYK	cmyk(0%, 44.8%, 51.7%, 54.5%)
CIE-LAB	lab(33.28, 21.66, 14.77)
CIE-LCH	lch(33.28, 26.21, 34.29°)
OKLab	oklab(43.3% 0.0645 0.0368)
OKLCH	oklch(43.3% 0.074 29.7)
XYZ	xyz(9.7503, 7.6662, 4.7068)
Luminance	0.0766 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744038 #386C74

analogous

#74384E #744038 #745E38

triadic

#744038 #387440 #403874

tetradic

#744038 #4E7438 #386C74 #5E3874

square

#744038 #4E7438 #386C74 #5E3874

split-complementary

#744038 #38745E #384E74

monochromatic

#211210 #4B2924 #744038 #9D574C #B9786E

Accessibility & contrast

On white

8.29

#744038 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.53

#744038 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #744038

8.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744038	#FFFFFF	#000000	##FFFFFF
##744038	1.00	8.29	2.53	8.29
#FFFFFF	8.29	1.00	21.00	1.00
#000000	2.53	21.00	1.00	21.00
##FFFFFF	8.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4837

Deuteranopia (green-blind)

#595237

Tritanopia (blue-blind)

#7E383E

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #744038;
/* rgb */ color: rgb(116, 64, 56);
/* oklch */ color: oklch(43.3% 0.074 29.7);

Tailwind

colors: {
  custom: {
    50: '#9f756e',
    500: '#744038',
    950: '#000000',
  },
}

SCSS

$custom: #744038;
$custom-light: #9f756e;
$custom-dark: #000000;

JSON

{
  "hex": "#744038",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 56
  },
  "hsl": {
    "h": 8,
    "s": 34.884,
    "l": 33.725
  },
  "oklch": {
    "l": 0.43302,
    "c": 0.07421,
    "h": 29.7
  },
  "luminance": 0.07665
}

Semantic roles & 50–950 ramp

primary

#744038

secondary

#669AA2

accent

#BCCB5D

background

#FAF7F6

surface

#F3EDEC

border

#CDC8C7

text

#0F0807

muted

#7F7B7A

Preview Lab

Preview with #744038

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →