#743FBE#743FBE

#743FBE is a mid, vivid violet. Relative luminance 0.110; OKLCH L 50.0% C 0.189 H 298.4°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#743FBE
RGB	rgb(116, 63, 190)
HSL	hsl(265, 50%, 50%)
HSV	hsv(265, 67%, 75%)
CMYK	cmyk(38.9%, 66.8%, 0%, 25.5%)
CIE-LAB	lab(39.56, 49.10, -58.37)
CIE-LCH	lch(39.56, 76.28, 310.07°)
OKLab	oklab(50.04% 0.0901 -0.1664)
OKLCH	oklch(50.04% 0.189 298.4)
XYZ	xyz(18.2719, 10.9855, 49.8630)
Luminance	0.1099 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743FBE #89BE3F

analogous

#3F4ABE #743FBE #B43FBE

triadic

#743FBE #BE743F #3FBE74

tetradic

#743FBE #BE3F4A #89BE3F #3FBEB4

square

#743FBE #BE3F4A #89BE3F #3FBEB4

split-complementary

#743FBE #BEB43F #4ABE3F

monochromatic

#3C2162 #583090 #743FBE #956CCE #B69ADD

Accessibility & contrast

On white

6.57

#743FBE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#743FBE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #743FBE

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743FBE	#FFFFFF	#000000	##FFFFFF
##743FBE	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC2

Deuteranopia (green-blind)

#005CBB

Tritanopia (blue-blind)

#625D79

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #743fbe;
/* rgb */ color: rgb(116, 63, 190);
/* oklch */ color: oklch(50.0% 0.189 298.4);

Tailwind

colors: {
  custom: {
    50: '#a278d2',
    500: '#743fbe',
    950: '#000000',
  },
}

SCSS

$custom: #743fbe;
$custom-light: #a278d2;
$custom-dark: #000000;

JSON

{
  "hex": "#743fbe",
  "rgb": {
    "r": 116,
    "g": 63,
    "b": 190
  },
  "hsl": {
    "h": 265.039,
    "s": 50.198,
    "l": 49.608
  },
  "oklch": {
    "l": 0.5004,
    "c": 0.18924,
    "h": 298.4
  },
  "luminance": 0.10986
}

Semantic roles & 50–950 ramp

primary

#743FBE

secondary

#B1C98F

accent

#DA4E9F

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #743FBE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →