#743FBC#743FBC

#743FBC is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.9% C 0.187 H 298.9°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#743FBC
RGB	rgb(116, 63, 188)
HSL	hsl(265, 50%, 49%)
HSV	hsv(265, 66%, 74%)
CMYK	cmyk(38.3%, 66.5%, 0%, 26.3%)
CIE-LAB	lab(39.41, 48.59, -57.44)
CIE-LCH	lch(39.41, 75.23, 310.23°)
OKLab	oklab(49.89% 0.0903 -0.1637)
OKLCH	oklch(49.89% 0.187 298.9)
XYZ	xyz(18.0548, 10.8986, 48.7196)
Luminance	0.1090 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743FBC #87BC3F

analogous

#3F49BC #743FBC #B33FBC

triadic

#743FBC #BC743F #3FBC74

tetradic

#743FBC #BC3F49 #87BC3F #3FBCB3

square

#743FBC #BC3F49 #87BC3F #3FBCB3

split-complementary

#743FBC #BCB33F #49BC3F

monochromatic

#3B2060 #58308E #743FBC #956BCD #B699DD

Accessibility & contrast

On white

6.60

#743FBC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#743FBC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #743FBC

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743FBC	#FFFFFF	#000000	##FFFFFF
##743FBC	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC0

Deuteranopia (green-blind)

#005CB9

Tritanopia (blue-blind)

#635C78

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #743fbc;
/* rgb */ color: rgb(116, 63, 188);
/* oklch */ color: oklch(49.9% 0.187 298.9);

Tailwind

colors: {
  custom: {
    50: '#a177d1',
    500: '#743fbc',
    950: '#000000',
  },
}

SCSS

$custom: #743fbc;
$custom-light: #a177d1;
$custom-dark: #000000;

JSON

{
  "hex": "#743fbc",
  "rgb": {
    "r": 116,
    "g": 63,
    "b": 188
  },
  "hsl": {
    "h": 265.44,
    "s": 49.801,
    "l": 49.216
  },
  "oklch": {
    "l": 0.49889,
    "c": 0.18695,
    "h": 298.9
  },
  "luminance": 0.10899
}

Semantic roles & 50–950 ramp

primary

#743FBC

secondary

#B0C98E

accent

#D94E9E

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #743FBC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →