#743EAA#743EAA

#743EAA is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.4% C 0.168 H 303.8°. Best body text is #FFFFFF at 6.97:1 contrast (WCAG AA passes).

Color values

HEX	#743EAA
RGB	rgb(116, 62, 170)
HSL	hsl(270, 47%, 45%)
HSV	hsv(270, 64%, 67%)
CMYK	cmyk(31.8%, 63.5%, 0%, 33.3%)
CIE-LAB	lab(37.95, 44.56, -49.15)
CIE-LCH	lch(37.95, 66.34, 312.19°)
OKLab	oklab(48.44% 0.0931 -0.1393)
OKLCH	oklch(48.44% 0.168 303.8)
XYZ	xyz(16.1791, 10.0606, 39.1119)
Luminance	0.1006 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743EAA #74AA3E

analogous

#3E3EAA #743EAA #AA3EAA

triadic

#743EAA #AA743E #3EAA74

tetradic

#743EAA #AA3E3E #74AA3E #3EAAAA

square

#743EAA #AA3E3E #74AA3E #3EAAAA

split-complementary

#743EAA #AAAA3E #3EAA3E

monochromatic

#371D50 #552E7D #743EAA #9360C5 #B18DD5

Accessibility & contrast

On white

6.97

#743EAA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#743EAA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #743EAA

6.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743EAA	#FFFFFF	#000000	##FFFFFF
##743EAA	1.00	6.97	3.01	6.97
#FFFFFF	6.97	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058AD

Deuteranopia (green-blind)

#1F59A8

Tritanopia (blue-blind)

#6A556E

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #743eaa;
/* rgb */ color: rgb(116, 62, 170);
/* oklch */ color: oklch(48.4% 0.168 303.8);

Tailwind

colors: {
  custom: {
    50: '#a076c4',
    500: '#743eaa',
    950: '#000000',
  },
}

SCSS

$custom: #743eaa;
$custom-light: #a076c4;
$custom-dark: #000000;

JSON

{
  "hex": "#743eaa",
  "rgb": {
    "r": 116,
    "g": 62,
    "b": 170
  },
  "hsl": {
    "h": 270,
    "s": 46.552,
    "l": 45.49
  },
  "oklch": {
    "l": 0.48435,
    "c": 0.16758,
    "h": 303.8
  },
  "luminance": 0.10061
}

Semantic roles & 50–950 ramp

primary

#743EAA

secondary

#A2C084

accent

#D65294

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #743EAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →