#743BBD#743BBD

#743BBD is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.4% C 0.193 H 299.3°. Best body text is #FFFFFF at 6.77:1 contrast (WCAG AA passes).

Color values

HEX	#743BBD
RGB	rgb(116, 59, 189)
HSL	hsl(266, 52%, 49%)
HSV	hsv(266, 69%, 74%)
CMYK	cmyk(38.6%, 68.8%, 0%, 25.9%)
CIE-LAB	lab(38.75, 50.87, -59.09)
CIE-LCH	lch(38.75, 77.97, 310.72°)
OKLab	oklab(49.44% 0.0944 -0.1685)
OKLCH	oklch(49.44% 0.193 299.3)
XYZ	xyz(17.9494, 10.5148, 49.2181)
Luminance	0.1051 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743BBD #84BD3B

analogous

#3B43BD #743BBD #B53BBD

triadic

#743BBD #BD743B #3BBD74

tetradic

#743BBD #BD3B43 #84BD3B #3BBDB5

square

#743BBD #BD3B43 #84BD3B #3BBDB5

split-complementary

#743BBD #BDB53B #43BD3B

monochromatic

#3B1E60 #572C8E #743BBD #9466CF #B595DE

Accessibility & contrast

On white

6.77

#743BBD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#743BBD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #743BBD

6.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743BBD	#FFFFFF	#000000	##FFFFFF
##743BBD	1.00	6.77	3.10	6.77
#FFFFFF	6.77	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC1

Deuteranopia (green-blind)

#005ABA

Tritanopia (blue-blind)

#635A77

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #743bbd;
/* rgb */ color: rgb(116, 59, 189);
/* oklch */ color: oklch(49.4% 0.193 299.3);

Tailwind

colors: {
  custom: {
    50: '#a275d2',
    500: '#743bbd',
    950: '#000000',
  },
}

SCSS

$custom: #743bbd;
$custom-light: #a275d2;
$custom-dark: #000000;

JSON

{
  "hex": "#743bbd",
  "rgb": {
    "r": 116,
    "g": 59,
    "b": 189
  },
  "hsl": {
    "h": 266.308,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.4944,
    "c": 0.19319,
    "h": 299.3
  },
  "luminance": 0.10515
}

Semantic roles & 50–950 ramp

primary

#743BBD

secondary

#AEC98B

accent

#DC4C9D

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #743BBD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →