#743BB9#743BB9

#743BB9 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.1% C 0.189 H 300.2°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).

Color values

HEX	#743BB9
RGB	rgb(116, 59, 185)
HSL	hsl(267, 52%, 48%)
HSV	hsv(267, 68%, 73%)
CMYK	cmyk(37.3%, 68.1%, 0%, 27.5%)
CIE-LAB	lab(38.45, 49.86, -57.23)
CIE-LCH	lch(38.45, 75.90, 311.06°)
OKLab	oklab(49.13% 0.095 -0.163)
OKLCH	oklch(49.13% 0.189 300.2)
XYZ	xyz(17.5212, 10.3436, 46.9629)
Luminance	0.1034 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743BB9 #80B93B

analogous

#3B41B9 #743BB9 #B33BB9

triadic

#743BB9 #B9743B #3BB974

tetradic

#743BB9 #B93B41 #80B93B #3BB9B3

square

#743BB9 #B93B41 #80B93B #3BB9B3

split-complementary

#743BB9 #B9B33B #41B93B

monochromatic

#3A1D5C #572C8B #743BB9 #9464CD #B492DC

Accessibility & contrast

On white

6.84

#743BB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#743BB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #743BB9

6.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743BB9	#FFFFFF	#000000	##FFFFFF
##743BB9	1.00	6.84	3.07	6.84
#FFFFFF	6.84	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABD

Deuteranopia (green-blind)

#005AB6

Tritanopia (blue-blind)

#655875

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #743bb9;
/* rgb */ color: rgb(116, 59, 185);
/* oklch */ color: oklch(49.1% 0.189 300.2);

Tailwind

colors: {
  custom: {
    50: '#a175cf',
    500: '#743bb9',
    950: '#000000',
  },
}

SCSS

$custom: #743bb9;
$custom-light: #a175cf;
$custom-dark: #000000;

JSON

{
  "hex": "#743bb9",
  "rgb": {
    "r": 116,
    "g": 59,
    "b": 185
  },
  "hsl": {
    "h": 267.143,
    "s": 51.639,
    "l": 47.843
  },
  "oklch": {
    "l": 0.49133,
    "c": 0.18871,
    "h": 300.2
  },
  "luminance": 0.10344
}

Semantic roles & 50–950 ramp

primary

#743BB9

secondary

#ABC788

accent

#DB4D9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #743BB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →