#7439BC#7439BC

#7439BC is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.1% C 0.195 H 299.8°. Best body text is #FFFFFF at 6.88:1 contrast (WCAG AA passes).

Color values

HEX	#7439BC
RGB	rgb(116, 57, 188)
HSL	hsl(267, 53%, 48%)
HSV	hsv(267, 70%, 74%)
CMYK	cmyk(38.3%, 69.7%, 0%, 26.3%)
CIE-LAB	lab(38.32, 51.60, -59.20)
CIE-LCH	lch(38.32, 78.53, 311.07°)
OKLab	oklab(49.11% 0.0967 -0.1688)
OKLCH	oklch(49.11% 0.195 299.8)
XYZ	xyz(17.7404, 10.2699, 48.6148)
Luminance	0.1027 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7439BC #81BC39

analogous

#393FBC #7439BC #B539BC

triadic

#7439BC #BC7439 #39BC74

tetradic

#7439BC #BC393F #81BC39 #39BCB5

square

#7439BC #BC393F #81BC39 #39BCB5

split-complementary

#7439BC #BCB539 #3FBC39

monochromatic

#3A1D5E #572B8D #7439BC #9463D0 #B492DE

Accessibility & contrast

On white

6.88

#7439BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#7439BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7439BC

6.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7439BC	#FFFFFF	#000000	##FFFFFF
##7439BC	1.00	6.88	3.05	6.88
#FFFFFF	6.88	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AC0

Deuteranopia (green-blind)

#0059B9

Tritanopia (blue-blind)

#645876

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7439bc;
/* rgb */ color: rgb(116, 57, 188);
/* oklch */ color: oklch(49.1% 0.195 299.8);

Tailwind

colors: {
  custom: {
    50: '#a274d1',
    500: '#7439bc',
    950: '#000000',
  },
}

SCSS

$custom: #7439bc;
$custom-light: #a274d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7439bc",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 188
  },
  "hsl": {
    "h": 267.023,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.49111,
    "c": 0.19455,
    "h": 299.8
  },
  "luminance": 0.1027
}

Semantic roles & 50–950 ramp

primary

#7439BC

secondary

#ACC988

accent

#DD4B9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7439BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →