#7439BB#7439BB

#7439BB is a mid, vivid violet. Relative luminance 0.102; OKLCH L 49.0% C 0.193 H 300.0°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#7439BB
RGB	rgb(116, 57, 187)
HSL	hsl(267, 53%, 48%)
HSV	hsv(267, 70%, 73%)
CMYK	cmyk(38%, 69.5%, 0%, 26.7%)
CIE-LAB	lab(38.25, 51.34, -58.74)
CIE-LCH	lch(38.25, 78.02, 311.16°)
OKLab	oklab(49.03% 0.0968 -0.1675)
OKLCH	oklch(49.03% 0.193 300)
XYZ	xyz(17.6330, 10.2270, 48.0491)
Luminance	0.1023 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7439BB #80BB39

analogous

#393FBB #7439BB #B539BB

triadic

#7439BB #BB7439 #39BB74

tetradic

#7439BB #BB393F #80BB39 #39BBB5

square

#7439BB #BB393F #80BB39 #39BBB5

split-complementary

#7439BB #BBB539 #3FBB39

monochromatic

#3A1C5D #572B8C #7439BB #9462CF #B491DD

Accessibility & contrast

On white

6.90

#7439BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#7439BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7439BB

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7439BB	#FFFFFF	#000000	##FFFFFF
##7439BB	1.00	6.90	3.05	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABF

Deuteranopia (green-blind)

#0059B8

Tritanopia (blue-blind)

#645876

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7439bb;
/* rgb */ color: rgb(116, 57, 187);
/* oklch */ color: oklch(49.0% 0.193 300.0);

Tailwind

colors: {
  custom: {
    50: '#a274d0',
    500: '#7439bb',
    950: '#000000',
  },
}

SCSS

$custom: #7439bb;
$custom-light: #a274d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7439bb",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 187
  },
  "hsl": {
    "h": 267.231,
    "s": 53.279,
    "l": 47.843
  },
  "oklch": {
    "l": 0.49033,
    "c": 0.19344,
    "h": 300
  },
  "luminance": 0.10227
}

Semantic roles & 50–950 ramp

primary

#7439BB

secondary

#ABC887

accent

#DD4B9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7439BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →