#7439B4#7439B4

#7439B4 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.5% C 0.186 H 301.8°. Best body text is #FFFFFF at 7.03:1 contrast (WCAG AA passes).

Color values

HEX	#7439B4
RGB	rgb(116, 57, 180)
HSL	hsl(269, 52%, 46%)
HSV	hsv(269, 68%, 71%)
CMYK	cmyk(35.6%, 68.3%, 0%, 29.4%)
CIE-LAB	lab(37.72, 49.60, -55.46)
CIE-LCH	lch(37.72, 74.40, 311.81°)
OKLab	oklab(48.5% 0.0979 -0.1578)
OKLCH	oklch(48.5% 0.186 301.8)
XYZ	xyz(16.9018, 9.9345, 44.1983)
Luminance	0.0993 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7439B4 #79B439

analogous

#393CB4 #7439B4 #B239B4

triadic

#7439B4 #B47439 #39B474

tetradic

#7439B4 #B4393C #79B439 #39B4B2

square

#7439B4 #B4393C #79B439 #39B4B2

split-complementary

#7439B4 #B4B239 #3CB439

monochromatic

#381C57 #562A86 #7439B4 #935ECC #B28DDB

Accessibility & contrast

On white

7.03

#7439B4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#7439B4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7439B4

7.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7439B4	#FFFFFF	#000000	##FFFFFF
##7439B4	1.00	7.03	2.99	7.03
#FFFFFF	7.03	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B8

Deuteranopia (green-blind)

#0058B1

Tritanopia (blue-blind)

#675572

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7439b4;
/* rgb */ color: rgb(116, 57, 180);
/* oklch */ color: oklch(48.5% 0.186 301.8);

Tailwind

colors: {
  custom: {
    50: '#a174cb',
    500: '#7439b4',
    950: '#000000',
  },
}

SCSS

$custom: #7439b4;
$custom-light: #a174cb;
$custom-dark: #000000;

JSON

{
  "hex": "#7439b4",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 180
  },
  "hsl": {
    "h": 268.78,
    "s": 51.899,
    "l": 46.471
  },
  "oklch": {
    "l": 0.48496,
    "c": 0.1857,
    "h": 301.8
  },
  "luminance": 0.09935
}

Semantic roles & 50–950 ramp

primary

#7439B4

secondary

#A6C583

accent

#DB4C97

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7439B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →