#7439AE#7439AE

#7439AE is a mid, vivid violet. Relative luminance 0.097; OKLCH L 48.0% C 0.179 H 303.4°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).

Color values

HEX	#7439AE
RGB	rgb(116, 57, 174)
HSL	hsl(270, 51%, 45%)
HSV	hsv(270, 67%, 68%)
CMYK	cmyk(33.3%, 67.2%, 0%, 31.8%)
CIE-LAB	lab(37.29, 48.12, -52.60)
CIE-LCH	lch(37.29, 71.29, 312.45°)
OKLab	oklab(48.05% 0.0986 -0.1494)
OKLCH	oklch(48.05% 0.179 303.4)
XYZ	xyz(16.3038, 9.6953, 41.0486)
Luminance	0.0969 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7439AE #73AE39

analogous

#3939AE #7439AE #AE39AD

triadic

#7439AE #AE7439 #39AE74

tetradic

#7439AE #AE3939 #73AE39 #39ADAE

square

#7439AE #AE3939 #73AE39 #39ADAE

split-complementary

#7439AE #ADAE39 #39AE39

monochromatic

#371B52 #552A80 #7439AE #935BC9 #B189D8

Accessibility & contrast

On white

7.15

#7439AE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#7439AE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7439AE

7.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7439AE	#FFFFFF	#000000	##FFFFFF
##7439AE	1.00	7.15	2.94	7.15
#FFFFFF	7.15	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056B2

Deuteranopia (green-blind)

#0958AB

Tritanopia (blue-blind)

#69536F

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7439ae;
/* rgb */ color: rgb(116, 57, 174);
/* oklch */ color: oklch(48.0% 0.179 303.4);

Tailwind

colors: {
  custom: {
    50: '#a173c7',
    500: '#7439ae',
    950: '#000000',
  },
}

SCSS

$custom: #7439ae;
$custom-light: #a173c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7439ae",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 174
  },
  "hsl": {
    "h": 270.256,
    "s": 50.649,
    "l": 45.294
  },
  "oklch": {
    "l": 0.48047,
    "c": 0.17903,
    "h": 303.4
  },
  "luminance": 0.09695
}

Semantic roles & 50–950 ramp

primary

#7439AE

secondary

#A1C380

accent

#DA4E93

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7439AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →