#74396D#74396D

#74396D is a dark, moderate purple. Relative luminance 0.077; OKLCH L 44.0% C 0.109 H 331.8°. Best body text is #FFFFFF at 8.24:1 contrast (WCAG AA passes).

Color values

HEX#74396D
RGBrgb(116, 57, 109)
HSLhsl(307, 34%, 34%)
HSVhsv(307, 51%, 45%)
CMYKcmyk(0%, 50.9%, 6%, 54.5%)
CIE-LABlab(33.44, 33.65, -18.86)
CIE-LCHlch(33.44, 38.57, 330.73°)
OKLaboklab(44% 0.0959 -0.0513)
OKLCHoklch(44% 0.109 331.8)
XYZxyz(11.4258, 7.7441, 15.3580)
Luminance0.0774 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#74396D #397440
analogous
#5E3974 #74396D #743950
triadic
#74396D #6D7439 #396D74
tetradic
#74396D #745E39 #397440 #395074
square
#74396D #745E39 #397440 #395074
split-complementary
#74396D #507439 #39745E
monochromatic
#221120 #4B2546 #74396D #9D4D94 #B86FB0

Accessibility & contrast

On white

8.24
#74396D on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.55
#74396D on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74396D
8.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##74396D#FFFFFF#000000##FFFFFF
##74396D1.008.242.558.24
#FFFFFF8.241.0021.001.00
#0000002.5521.001.0021.00
##FFFFFF8.241.0021.001.00

Color blindness preview

Protanopia (red-blind)
#37496F
Deuteranopia (green-blind)
#48526B
Tritanopia (blue-blind)
#783D4E
Achromatopsia (no color)
#4F4F4F

Design tokens & code

CSS
--color: #74396d;
/* rgb */ color: rgb(116, 57, 109);
/* oklch */ color: oklch(44.0% 0.109 331.8);
Tailwind
colors: {
  custom: {
    50: '#9e7297',
    500: '#74396d',
    950: '#000000',
  },
}
SCSS
$custom: #74396d;
$custom-light: #9e7297;
$custom-dark: #000000;
JSON
{
  "hex": "#74396d",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 109
  },
  "hsl": {
    "h": 307.119,
    "s": 34.104,
    "l": 33.922
  },
  "oklch": {
    "l": 0.44002,
    "c": 0.10872,
    "h": 331.8
  },
  "luminance": 0.07743
}

Semantic roles & 50–950 ramp

primary
#74396D
secondary
#67A26E
accent
#CA6A5E
background
#F9F7F9
surface
#F2EDF2
border
#CCC8CC
text
#0E080D
muted
#7E7B7E

Preview Lab

Preview with #74396D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#74396D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva