#743944#743944

#743944 is a dark, moderate red. Relative luminance 0.071; OKLCH L 42.4% C 0.083 H 9.5°. Best body text is #FFFFFF at 8.71:1 contrast (WCAG AA passes).

Color values

HEX	#743944
RGB	rgb(116, 57, 68)
HSL	hsl(349, 34%, 34%)
HSV	hsv(349, 51%, 45%)
CMYK	cmyk(0%, 50.9%, 41.4%, 54.5%)
CIE-LAB	lab(31.94, 27.11, 5.22)
CIE-LCH	lch(31.94, 27.61, 10.90°)
OKLab	oklab(42.38% 0.0822 0.0137)
OKLCH	oklch(42.38% 0.083 9.5)
XYZ	xyz(9.7095, 7.0575, 6.3186)
Luminance	0.0706 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743944 #397469

analogous

#743962 #743944 #744C39

triadic

#743944 #447439 #394474

tetradic

#743944 #627439 #397469 #4C3974

square

#743944 #627439 #397469 #4C3974

split-complementary

#743944 #39744C #396274

monochromatic

#221114 #4B252C #743944 #9D4D5C #B86F7D

Accessibility & contrast

On white

8.71

#743944 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#743944 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743944

8.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743944	#FFFFFF	#000000	##FFFFFF
##743944	1.00	8.71	2.41	8.71
#FFFFFF	8.71	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#444444

Deuteranopia (green-blind)

#534F43

Tritanopia (blue-blind)

#7D333D

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #743944;
/* rgb */ color: rgb(116, 57, 68);
/* oklch */ color: oklch(42.4% 0.083 9.5);

Tailwind

colors: {
  custom: {
    50: '#9f7177',
    500: '#743944',
    950: '#000000',
  },
}

SCSS

$custom: #743944;
$custom-light: #9f7177;
$custom-dark: #000000;

JSON

{
  "hex": "#743944",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 68
  },
  "hsl": {
    "h": 348.814,
    "s": 34.104,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42377,
    "c": 0.08338,
    "h": 9.5
  },
  "luminance": 0.07057
}

Semantic roles & 50–950 ramp

primary

#743944

secondary

#67A297

accent

#CAB65E

background

#FAF6F7

surface

#F3ECED

border

#CDC7C8

text

#0F0808

muted

#7F7B7B

Preview Lab

Preview with #743944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →