#743944#743944

#743944 is a dark, moderate red. Relative luminance 0.071; OKLCH L 42.4% C 0.083 H 9.5°. Best body text is #FFFFFF at 8.71:1 contrast (WCAG AA passes).

Color values

HEX#743944
RGBrgb(116, 57, 68)
HSLhsl(349, 34%, 34%)
HSVhsv(349, 51%, 45%)
CMYKcmyk(0%, 50.9%, 41.4%, 54.5%)
CIE-LABlab(31.94, 27.11, 5.22)
CIE-LCHlch(31.94, 27.61, 10.90°)
OKLaboklab(42.38% 0.0822 0.0137)
OKLCHoklch(42.38% 0.083 9.5)
XYZxyz(9.7095, 7.0575, 6.3186)
Luminance0.0706 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#743944 #397469
analogous
#743962 #743944 #744C39
triadic
#743944 #447439 #394474
tetradic
#743944 #627439 #397469 #4C3974
square
#743944 #627439 #397469 #4C3974
split-complementary
#743944 #39744C #396274
monochromatic
#221114 #4B252C #743944 #9D4D5C #B86F7D

Accessibility & contrast

On white

8.71
#743944 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.41
#743944 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743944
8.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##743944#FFFFFF#000000##FFFFFF
##7439441.008.712.418.71
#FFFFFF8.711.0021.001.00
#0000002.4121.001.0021.00
##FFFFFF8.711.0021.001.00

Color blindness preview

Protanopia (red-blind)
#444444
Deuteranopia (green-blind)
#534F43
Tritanopia (blue-blind)
#7D333D
Achromatopsia (no color)
#4B4B4B

Design tokens & code

CSS
--color: #743944;
/* rgb */ color: rgb(116, 57, 68);
/* oklch */ color: oklch(42.4% 0.083 9.5);
Tailwind
colors: {
  custom: {
    50: '#9f7177',
    500: '#743944',
    950: '#000000',
  },
}
SCSS
$custom: #743944;
$custom-light: #9f7177;
$custom-dark: #000000;
JSON
{
  "hex": "#743944",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 68
  },
  "hsl": {
    "h": 348.814,
    "s": 34.104,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42377,
    "c": 0.08338,
    "h": 9.5
  },
  "luminance": 0.07057
}

Semantic roles & 50–950 ramp

primary
#743944
secondary
#67A297
accent
#CAB65E
background
#FAF6F7
surface
#F3ECED
border
#CDC7C8
text
#0F0808
muted
#7F7B7B

Preview Lab

Preview with #743944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#743944 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva